Aussie And The General Store “Sign Here” For First Campaign Since Lendi Merger

Aussie And The General Store “Sign Here” For First Campaign Since Lendi Merger
B&T Magazine
Edited by B&T Magazine
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Aussie has launched a new integrated campaign via creative agency, The General Store. 

The campaign, which is Aussie’s first following their merger with Lendi earlier this year, heroes the simple yet poignant moment of signing on the dotted line for a new home loan or refinancing deal.  

Sascha Hunt, head of brand & marketing at Aussie said, “across Aussie’s nearly 30-year history our brokers have helped over a million Australians achieve their home loan and refinancing goals, by simply understanding them, being in their corner and providing straight talking home loan advice to help them sign on the dotted line, on their terms. The G Store really understood our vision in helping to bring the Aussie broker experience to life in this campaign”.  

Hunt added, “We’ve been working with The G Store since 2020 on a range of projects leading up to this campaign, and they are an incredible extension to our team, they truly understand the Aussie brand and where it’s headed.”  

Matt Newell, partner & CEO of The General Store said, “we are thrilled to be working with Aussie and the broader Lendi Group. Aussie is an iconic Australian brand that has helped over a million people get their home ownership dreams across the line. And our team’s feel very aligned culturally, which makes it an absolute delight to work together.” 

The campaign was shot in a range of locations in Queensland, via director Justin McMillan and Taxi Films. 

The General Store executive creative director, Chris Scott said, “it’s taken a huge collective effort to bring this campaign to life through a challenging lockdown period and get it in market at such an important time for Aussie. Justin and the TAXI team in Brisbane, and Trent our photographer have done an amazing job with the remote production challenge and helping us deliver some work that really hits the mark for the brand.” 

The campaign launched nationally on Sunday 19th September across TVC, OOH, radio, digital and social. It is also being rolled out across Aussie’s extensive nation-wide broker network including in stores. 

CREDITS:

Aussie  

Zara Cobb – CMO 

Sascha Hunt – Head of Brand and Marketing 

Hannah Roy – Senior Marketing Manager 

Rebecca Hodges  – Brand Specialist 

  

The General Store (Strategy & Creative) 

Chris Scott, Executive Creative Director 

Julia Elton-Bott, Art Director 

Paul Coghlan, Copywriter 

Genevieve Read, Designer  

Monique Mitchell, Designer 

Darren Bailey, Producer 

Laura Popa, Group Account Director 

Kiki Jones, Account Director  

Matt Newell, Partner + CEO 

Madeleine Livesey, Partner 

 

Taxi Films (Production) 

Andrew Wareham, EP  

Justin McMillan, Director  

Imogen Dick, Senior Producer 

Stefan Jose, DOP 

Digby Hogan @ Empire Post, Offline Editor  

 

Photography 

Trent Mitchell, Photographer 

  

Music & Sound Production 

Mark Brandis, ISM Studios 

  

Media 

Initiative 

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