Attention, Adlanders! Is Our Industry Really That Diverse & Inclusive?

Attention, Adlanders! Is Our Industry Really That Diverse & Inclusive?
B&T Magazine
Edited by B&T Magazine



It’s another year, another dollar as they say, we think. Regardless, 2022 is gearing up to be bigger than the previous two duds, but does that mean it’s going to be all-round more equal and more inclusive?

Being the Renaissance folks we are, B&T and Honeycomb have decided to throw on our detective coats, clutch our magnifying glasses, and turn them inwards to see just how diverse and inclusive our industry – the Australian adland – really is.

As with any sleuthing process, you need witnesses. And what better witness than those actually working in this industry. That’s right, you!

Our friends at Honeycomb have put together an in-depth and insightful survey – which you can check out here – which seeks to understand just how many diversity and inclusiveness initiatives are already taking place in the industry, as well as those currently in the pipeline.

Not only will the survey data contribute to our sleuthing by helping us paint a clearer picture of adland’s adoption of diversity and inclusiveness initiatives, it will also show us adland’s shortcomings and areas in urgent need of improvement.

But this isn’t just about what B&T and Honeycomb gain from the survey. It’s also an incredibly exciting opportunity to take part in a constructive discussion about one of the industry’s most urgent issues.

Renata Freund, Honeycomb Strategy’s founder and director said: “We’re excited to be supporting such a great initiative. Diversity and inclusion is core to Honeycomb’s DNA and we know how important it is to focus on ‘culture ADD’, not just ‘culture FIT’ – the more diverse our team is the better we can adapt and cater to the changing needs of the market.”

“If we can uncover valuable insights that help facilitate important conversations about Diversity and Inclusion and how we can overcome these as a collective industry, then we’re moving in the right direction.”

Furthermore, the survey doesn’t just focus on organisations and businesses. We also want you to have your say on diversity and inclusiveness in ads and marketing as well!

Of course, there are prizes up for grabs too, including one double pass to B&T‘s Women in Media awards, and one double pass to B&T‘s 30 Under 30 awards for 2022.

By taking part in our investigation (or, survey, tomato tomato) you’ll also receive a copy of the finalised report, packed with illuminating insights on our industry, the areas it’s succeeding in, and the areas in which it needs improvement.

Don’t miss out on this wonderful chance to contribute to our understanding of diversity and inlcusiveness in adland!

Don’t forget to check out the survey here.




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