Asian Youth Culture Agency PUSH Opens Sydney Office

Asian Youth Culture Agency PUSH Opens Sydney Office

The Shanghai-born and Australian-owned creative agency, PUSH announces today the launch of their fourth creative studio in Sydney, Australia. PUSH are the leaders of culture-shaping content with a focus on Asian youth culture, skateboarding, music, fashion and gaming.

Headquartered in Shanghai, they have been building globally, with offices in Tokyo and Oslo. PUSH is the creative agency for Australian brands wanting to work to get a foothold in Asia or speak to a diverse youth demographic within Australia.

Created in 2014, PUSH already boasts an impressive body of work for clients such as Beats by Dre, Nike, Adidas, Asics, Tuborg, Budweiser, Google, Absolut Vodka, The North Face, Vans and Tencent. Most recently working with leading music media company 88Rising, the agency produced the global release of  “Pretty Please” for Chinese Mega Star Jackson Wang including his music video, which attracted over 10 million views within the first week. In June, after a 2-year exploration into the Japanese video game industry PUSH released the documentary series Playing Fields in partnership with Red Bull – which followed up from the feature documentary about the rise of Asian hip-hop Asia Rising with Red Bull and was a finalist in the Brand Film 2020 Awards.

Also under PUSH’s banner is PushFest. Driven by a passion for the skate community and making films, PushFest brings together 1200+ people to watch skate films, have a skate session and party. Now in its fourth year and this year presented by Converse, PushFest will take place in Shanghai on October 24, Central Studios with plans to be held in Sydney in the coming months.

Jonathon Lim (main photo), co-founder and Creative Director of PUSH, previously Creative Director at 88rising in Los Angeles, will head up the Sydney agency, developing cultural marketing solutions for brands in the Australian market.

With a background in Directing and having spent the last 10 years in Shanghai and LA, Australian-born Lim said: “Growing up in country Victoria half Malaysian-Chinese, I always wanted to create something here that would speak to people from diverse backgrounds. Not being able to travel this year has given me the time and headspace to focus on returning to Australia to build on that vision. Living in China for seven years and working throughout Japan, Korea and SE Asia there is a ton of innovation and new trends coming out of the region that now impacts global youth culture. With youth in Australia being so globally connected there’s a need to bring that movement here.”

“For us as a business, Australia has such close links to Asia, it was important to complete this triangle of Shanghai, Tokyo and finally Sydney. As activations are not currently possible, we see the opportunity for brands to make more content to engage their consumers with unique stories,” Jonathon continues. “On a personal level, there’s something about making work in your home country that feels more real and more gratifying than doing it abroad.”

 




Please login with linkedin to comment

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]