Aprimo Expands Marketing Solutions With New Acquisition

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Marketing operations platform Aprimo has announced it has acquired ADAM Software, a global provider of enterprise-class digital asset management software solutions.

The acquisition will see ADAM integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content.

Aprimo CEO John Stammen said the acquisition of ADAM will further expand the company’s marketing asset management solutions and enable it to offer a complete enterprise-class content solution.

“The combination creates a robust platform that addresses the growing content needs of marketers worldwide, with the strategic planning, intelligent workflow, and insights offered through Aprimo,” he said.

“As a leader in marketing operations, we are firmly committed to bringing the best-in-class marketing hub to CMOs and empowering their teams to have one place to go for the visibility and agility they need to get richer content and campaigns in market – on plan and across all channels. This acquisition directly supports that commitment.”

Pieter Casneuf, chief executive of ADAM, said: “We are incredibly proud to broaden our portfolio of products to become the platform of reference for CMOs and to transform how brands intelligently engage with their audiences.

“With our existing partnership, we’ve already seen significant customer adoption and success. This combination significantly expands our global footprint and our relationships with customers and partners.

“We couldn’t be more excited to combine forces with team Aprimo.”

Inclusive of the acquisition is ADAM’s subsidiary company, Van Gennep (home to the PublishingNow! Product), which will serve as a key creative production and fulfillment solution for the Aprimo portfolio.

Casneuf will assume the role as senior vice president and general manager of Aprimo Smart Content Solutions.

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