Marketing operations platform Aprimo has announced it has acquired ADAM Software, a global provider of enterprise-class digital asset management software solutions.
The acquisition will see ADAM integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content.
Aprimo CEO John Stammen said the acquisition of ADAM will further expand the company’s marketing asset management solutions and enable it to offer a complete enterprise-class content solution.
“The combination creates a robust platform that addresses the growing content needs of marketers worldwide, with the strategic planning, intelligent workflow, and insights offered through Aprimo,” he said.
“As a leader in marketing operations, we are firmly committed to bringing the best-in-class marketing hub to CMOs and empowering their teams to have one place to go for the visibility and agility they need to get richer content and campaigns in market – on plan and across all channels. This acquisition directly supports that commitment.”
Pieter Casneuf, chief executive of ADAM, said: “We are incredibly proud to broaden our portfolio of products to become the platform of reference for CMOs and to transform how brands intelligently engage with their audiences.
“With our existing partnership, we’ve already seen significant customer adoption and success. This combination significantly expands our global footprint and our relationships with customers and partners.
“We couldn’t be more excited to combine forces with team Aprimo.”
Inclusive of the acquisition is ADAM’s subsidiary company, Van Gennep (home to the PublishingNow! Product), which will serve as a key creative production and fulfillment solution for the Aprimo portfolio.
Casneuf will assume the role as senior vice president and general manager of Aprimo Smart Content Solutions.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]