Airtasker Teams With Thinkerbell & UM For Joyous New Brand Campaign

Airtasker Teams With Thinkerbell & UM For Joyous New Brand Campaign
B&T Magazine
Edited by B&T Magazine



Airtasker has launched a new brand campaign showing the ease in which people can get things done using its new platform, via Thinkerbell and UM.

The campaign, ‘The Joy of Done’ takes inspiration from Beethoven’s ‘Ode to Joy’, and invites consumers to ‘Get more Dooone Done Done’ with Airtasker.

The idea is born from the insight that people feel a spark of joy when they complete a set of tasks that they know they need to do.

No matter the occasion or moment you have, from hosting a birthday party, moving into a new home, or gardening – you can turn to Airtasker’s skilled ‘Taskers’ to help you get more done.

The new, omni-channel marketing campaign launches across Australia this week and the United Kingdom later this year, and will be rolled-out across both markets utilising mass media channels.

“We are fortunate to work with some of the best agencies across the industry when bringing this new brand platform to life starting from the insight,” said Airtasker chief marketing officer, Noelle Kim.

“Our occasion led communication strategy truly reflects the unique value that Airtasker brings and the creative strikes the right balance between the functional message of breadth of tasks with the emotional benefit you feel when you get things ticked off your to-do list.

“We fell in love with the audio mnemonic from the moment we heard it and believe it will be a core part of our brand DNA for years to come.”

Thinkerbell executive creative tinker, Paul Swann, said, “By reinterpreting Beethoven’s ‘Ode to Joy’, we’ve leveraged a universally-known and memorable piece of music to create a new sonic brand device.

“This distinctive device will appear within all of the brand’s communications and also throughout the platform’s integrated product experience.

“This work is uplifting and distinctive, which we feel captures the experience of using Airtasker.”

UM Sydney strategy director, Matt Furlong, added, “This is an important and exciting campaign to drive growth and trust for Airtasker.

“The creative is fun and our media will help it shine in the right moments, context and mindsets across screens, audio, OOH and some strong integrated partnerships with Nova and Mamamia.”

 

Credits

Client: Airtasker

Chief Executive Officer: Tim Fung

Chief Marketing Officer: Noelle Kim

VP of Brand: Angeline Lee

UK Country Manager: Douglas Toy

Brand Specialist: Carina Tam

AU PR Manager: Andrea Philips

Global Market Performance: Sophia Zhang

 

Creative: Thinkerbell

Thinker: Oliver Herzog

Head Thinker: Kiely Decker

Creative Tinker: Lucas Fowler

Chief Thinker: Adam Ferrier

National Head Production Tinker: Grant Anderson

Production Tinker: Claire McDonald

Executive Creative Tinker: Paul Swann

Creative Tinker: Jack Burton

 

Media: UM

Sydney State Strategy Director: Matt Furlong

Senior Client Director: Lauren Thornborough

Senior Integrated Planner: Rahma El Sayed

Trading Manager: Emelia Manns

Planning Manager: Katie Jackson

Production: 13Co

Director: Armand de Saint-Salvy

Executive Producer: Roy De Giorgio

Producer: Charity Downing

DOP: Tim Tregoning

Editor: Joe Morris

Post Production: Vandal

 

Music/sound: Song Zu

Research Agency: Fiftyfive5

Influencer Agency: Amplify

BTL Creative: Doublestar




Please login with linkedin to comment

airtasker Thinkerbell UM Australia

Latest News