Salesforce Gold Consulting Partner AFDigital has recently appointed 28x Salesforce certified Bibhu Pati as its new Salesforce CRM Practice Director, promoted from his existing role as Salesforce Technical Solution Architect.
After leading AFDigital’s many CRM customers to success over the last 12 months as Technical Architect, Bibhu has contributed tremendously to the success of the company’s CRM implementation projects. From presales to go-live, he has been an integral part of AFDigital’s end-to-end project process.
The strategic decision to promote Bibhu to this new role sprung from AFDigital’s goal to consciously go beyond their Salesforce Marketing Cloud practice and build a stronger and evolving CRM practice, across the diverse Salesforce CRM product offering.
“We’ve always been known as a specialist for Marketing Cloud. We have had capabilities to bring value to Core CRM customers for some time now, more than what the market realizes. [Bibhu’s promotion] quickly anchors the message that we are a multi-cloud partner, capable of bringing value to customers,” AFDigital President Elmer Tagarino said.
Now with his new role as Salesforce CRM Practice Director, Bibhu will focus more on finding the most strategic ways to grow AFDigital’s CRM practice to a larger scale, discovering new business ventures and rising Salesforce technologies to bring AFDigital’s practice to a whole new level.
“My first target is for our CRM practice to be in that same position that we have in terms of recognition as a Marketing Cloud partner,” said Bibhu. Apart from strengthening the skill set and depth of knowledge of its team members on the CRM side, AFDigital is also targeting to invest in other capabilities such as Mulesoft and AWS — with their ultimate goal of being the one-stop-shop for anything Salesforce and delivering the best solutions to their customers.
“One of our values is GROWTH. So Bibhu’s promotion is us really showing our team and the community that we truly value growth. Bibhu is a very strong technical architect, and we believe in his capability to help us make that growth real,” said Elmer.
Please login with linkedin to commentAFDigital
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]