Clemenger BBDO Melbourne has appointed Carmela Soares as executive creative director.
Joining from Isobar, where she was the agency’s national creative director, Soares will be joining current executive creative directors, Evan Roberts (top right of photo) and Stephen de Wolf (bottom right), in leading the agency’s creative output, alongside Clemenger BBDO Melbourne’s creative chairman, James McGrath (bottom left).
McGrath said of Soares’ appointment: “As an agency, we continue to reinforce our demand for interactivity at the heart of every idea, built through the power of human observation and a collaborative spirit. Carmela’s technical pedigree is second to none, and importantly, it’s combined with a humble but compelling approach – perfect for us.
“The creative department is very much looking forward to Carmela joining the team and continuing to transform the work, the work, the work.
Soares added, “Clemenger has an unparalleled creative culture and is home to the brightest minds in our industry. The opportunity to collaborate with this group of people and help craft ideas to life is incredibly exciting.”