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Reading: Fairfax hires Campbell Mitchell as marketing director for NZ
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B&T > Media > Fairfax hires Campbell Mitchell as marketing director for NZ
Media

Fairfax hires Campbell Mitchell as marketing director for NZ

Staff Writers
Published on: 20th September 2013 at 10:17 AM
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Fairfax Media has confirmed that Campbell Mitchell will take over as its marketing director for New Zealand.

Earlier this month B&T reported that Mitchell had left his post as marketing chief for The Australian and was to return home to New Zealand.

Now Fairfax acting managing director in New Zealand, Andrew Boyle, has said the organisation is looking forward to welcoming Mitchell as part of the revamped leadership team.

"Having someone of Campbell’s calibre, with experience across a broad variety of roles, encompassing editorial, sales, marketing and digital is exactly what we need as we reshape our business for the future.”

Campbell will be responsible for leading, developing and directing the consumer marketing, research and insight function for the business. This will include formulating and owning subscriber, retail and digital marketing strategy, research programmes, corporate communications and agency trade marketing.

“I’m very excited to be able to take on this role at a time of enormous change in the media industry. Working alongside my experienced and passionate colleagues as we redefine Fairfax for the future is an opportunity I relish,” said Mitchell.

Mitchell has worked for Fairfax Media NZ in the past, both in editorial and marketing roles, including stints as a journalist for Sunday News and The Dominion, Chief Reporter at the Waikato Times and Marketing and Newspaper Sales Manager at Fairfax Sundays.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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