Free to air channels dominate

Free to air channels dominate

Figures from audience viewing company, Oztam and Regional Tam, have found that the free to air networks have dominated the results from last year, with the free to air channels reaching a daily audience of 15.2 million Aussies.

The release from Freeview also noted how the free to air networks managed to grab an 83%  

 share of the prime time metropolitan audience during 2013.

The practice of recording your shows to watch later, time-shifted viewing, has also stayed popular among Aussies, with 8.6% of viewers time-shifting their programs.

 “Once again free to air has remained the television destination of choice for the overwhelming majority of Australians in 2013,” Liz Ross, Freeview general manager, said.  

 “This is thanks to the diversity and number of channels now available to all Australians, the high quality of content in general and the way Australians embrace locally made shows and the fantastic range of programs across all genres.”

Ross reported that sport, reality and drama type shows proved to be the most popular for last year.

Seven’s coverage of the Australian Open has proved popular among Aussies recently, along with Ten’s live cricket coverage.




Please login with linkedin to comment

Latest News

PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
  • Advertising

PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media

PubMatic has released a new study examining the influence of digital media on shopper behaviour at the top and bottom of the funnel. The research found that retail websites are approximately 50 per cent more effective at driving a response from shoppers than social media. Commissioned by Inside Retail and conducted by PubMatic, 500 Australian […]

From MOWING to life GROWING:  Jim Penman launches ‘Life Coaching’ services
  • Marketing

From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services

Jim Penman, founder of the Jim’s Group, has officially launched Jim’s Life Coaching and intends to help millions of Australians live their best life. “Life coaching is a powerful and effective way to achieve success in business and personal life. It helps people to set their own goals, and then work out how to get there. It has […]

Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
  • Campaigns

Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads

Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When the Brazilian team identified that their name is present in more than 500 tracks […]

Effie Worldwide Strengthens Board With 6 New Members
  • Marketing

Effie Worldwide Strengthens Board With 6 New Members

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through […]

Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
  • Campaigns

Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact

After introducing “Flatties” a couple of weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin Nigel to motivate all Kiwis to reduce their energy consumption during peak hours. Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even […]

Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
  • Campaigns

Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch

The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday. Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call […]

IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement

    IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement

    Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]