AI-driven News Platform Created By Instagram Co-Founders Acquired By Yahoo

AI-driven News Platform Created By Instagram Co-Founders Acquired By Yahoo
B&T Magazine
Edited by B&T Magazine



Yahoo has announced that it has acquired Artifact, the AI-driven news aggregation and discovery platform created by Instagram co-founders Kevin Systrom and Mike Krieger.

Artifact will no longer operate as a standalone app, but the proprietary AI-powered personalisation technology and other features will be integrated across Yahoo, including the Yahoo News app, in the months to come.

Artifact’s mission was focused on delivering the most relevant stories to users through AI, utilising proprietary technology to provide curated news and content experiences. As a trusted guide to the internet, Yahoo helps people achieve their goals online, including connecting with high-quality content they care about. This investment advances Yahoo’s commitment to bringing trusted news and information to hundreds of millions of users globally and accelerates the vision to offer a more personalised experience for discovering news and information across platforms.

“Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalisation has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment,” said Kat Downs Mulder, SVP and general manager of Yahoo News.

“Artifact has become a beloved product, and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them”.

“We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever,” said Kevin Systrom, CEO and co-founder of Artifact.

“AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognises that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News”.

Artifact’s AI-powered discovery engine surfaces content users most want to see and becomes more attuned to their interests over time. The result is a personalised feed of news stories that are extremely effective at helping users discover stories they want to read. In addition to curation,

Artifact offers a host of features aimed at improving the quality of the experience, from easy access to top news to link-sharing capabilities to tools to prevent clickbait proliferation. Adding these capabilities to Yahoo’s portfolio accelerates the opportunity to connect users with even richer content experiences and tailored personalisation.

Yahoo’s acquisition of Artifact closed on March 29, 2024. Artifact’s co-founders, CEO Kevin Systrom and CTO Mike Krieger will work with Yahoo in an advisory capacity during this transition.




Please login with linkedin to comment

Artifact yahoo

Latest News

Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
  • Advertising

Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”

With her second anniversary as Mindshare’s CEO just around the corner, B&T‘s Greg ‘Sparrow’ Graham caught up with Maria Grivas to learn why giving her staff an extra long weekend leads to better results for clients — as well as her enduringly upbeat demeanour. 1. Mindshare is having a banger of a year with some outstanding […]

Real Home Care Clients & Staff Star In New HammondCare Campaign
  • Campaigns

Real Home Care Clients & Staff Star In New HammondCare Campaign

Real home care clients and the staff who care for them have starred in a new campaign for home care provider HammondCare, in an effort to show what quality care looks like. HammondCare at Home clients Olga Citroni, 81, of Cabramatta West, and Robyn Vickers, 74, of Hammondville, star in the video and digital campaign […]

Mutinex’s Henry Inniss: “I’m Imperfect As A Leader”
  • Technology

Mutinex’s Henry Inniss: “I’m Imperfect As A Leader”

Mutinex is one of the hottest startups in the marketing world at the moment with its GrowthOS and DataOS platforms offering brands, agencies and marketers a chance at true dollar-in, dollar-out marketing spend assessment. While its GrowthOS product has been around for a little while, its DataOS product is entirely new. Launched at the end […]

by B&T Magazine

B&T Magazine
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
  • Advertising

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]