Yahoo Identity Solutions Extends Publisher Availability To Provide Publishers Better ROI
New Yahoo initiative promises publishers a better ROI that hopefully translates to…
Yahoo’s Afterpay Media Network “A Big Shakeup”, While AI Tools Remain Vague
B&T still digesting all the news from Yahoo's upfronts. Here's a re-cap…
Yahoo’s New Afterpay Partnership Headlines Its Newfronts Event
Miss Yahoo's Newsfronts? Not even invited in the first place? Here's all…
Afterpay Partners With Yahoo DSP To Launch Afterpay Media Network For Aussie Brands
Does your Visa card resemble a collapsed runner at the finish line?…
Yahoo Nabs Former Microsoft & Amazon Exec For CTO Role
Yahoo has nabbed seasoned tech aficionado Valeri Liborski for CTO role.
Yahoo Launches New Data Maturity Pulse ‘Pop Quiz’ To Sharpen Marketers’ Data Insights
Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia…
“The Cookieless Era Dawns”: Yahoo DSP & LiveRamp Announce Full Integration Of Yahoo ConnectID Across Major Publishers
The Yahoo DSP in partnership with LiveRamp (NYSE: RAMP) has announced that…
Yahoo Appoints Hayley Treasure As New Independent Agency Rep, Via Media Tonic
Hayley Treasure joins Yahoo's satellite sales team, yet no confirmation she's related…
Yahoo’s John McNerney: It’s Time To Crack Open The Black Box
Yahoo boss calls on agencies to show clients where the money's going.…
‘Efficiency, Matchmaking & Celebrating The Work’ – Industry Leaders Explain Their Trip To Cannes
Here, B&T chats with top adlanders about the benefits of attending Cannes.…
Exclusive: Yahoo Launches Full-Stack Ad Creative Solution Promising ‘Enhanced Performance’ & Better Personalisation
B&T took to the Pointe Croisette to learn of Yahoo's new ad…
Want your business to become more competitive? Invest in people
Yahoo's John McNerney advocates for agencies to invest more in its people.…
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation.…
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at…
AI-driven News Platform Created By Instagram Co-Founders Acquired By Yahoo
Not content with ruining nights out, Instagram founders have taken a stab…
Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program
Given there's a ticket to Cannes in Cairns up for grabs, make…
Yahoo Unveils PurpleLab: Using Rapid & Reliable Insights To Revolutionise Market Research
Yahoo has launched PurpleLab in Australia and South East Asia, an innovative…
Yahoo Drives Insights & Accountability With New Identity Testing Capabilities In DSP
Yahoo brings insights and accountability to its DSP. If only B&T could…
Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers…
Taboola Nabs Yahoo’s Sebastian Graham To Grow Its APAC Ad Operations
When starting any new job in December, unfortunately you have to be…
Sona Iliffe-Moon Appointed Chief Communications Officer At Yahoo
Yahoo names new chief communications officer. As is evident from this Yahoo…
LiveRamp & Yahoo Partner To Scale Addressability Across The Ad Ecosystem
LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership…
Yahoo Integrates Identity solution With Twilio Segment
Yahoo has announced a new integration with Twilio Segment Customer Data Platform…
Are You Paying Attention? Yahoo & Amplify Intelligence Partner In Programmatic Buying Market First
Is programmatic your game? Then there's lots of lessons here. And there's…
Study: 66% Of Aussies Are Brand Agnostic When Buying A Car; With Sales Tipped To Hit $166B In 2023
New study finds Aussies are not loyal to their car brands. B&T…
The $122 Billion Ad Fraud Mafia Marketers Are Ignoring
Admittedly ad fraud hasn't been in the news for a while. Watch…
Yahoo Names Tressie Lieberman As Global CMO
Yahoo names new global marketing chief whose first job is surely to…
Yahoo Advertising Launches Yahoo Backstage
Yahoo Advertising today announced it will launch Yahoo Backstage, a new offering…
Yahoo Academy Now Open For Nominations
Yahoo Academy has opened for nominations and promises 40 participants a masterclass…
Yahoo Partners With Samba TV For Omni-Screen Campaign Targeting & Measurement Solution
Yahoo has announced a strategic partnership with Samba TV to provide advertisers…
Yahoo & MAGNA Discover Creative Quality & Good Media Placement Drive Ad Effectiveness
Latest research finds good creative & media drive ad effectiveness. They'll be…
Yahoo Announces New Australia & Southeast Asia Leaders
Yahoo! The appointees shout to an empty office.
59% Of Millennial & Gen Z Australians “Looking Forward” To Metaverse
Majority of youngsters looking forward to the metaverse! 100% not looking forward…
Yahoo & Taboola Close 30-Year Strategic Partnership
Predictions of flying cars by 2050 might have been exaggerated, after all.
Yahoo & Scope3 Team Up For Carbon Neutral Private Ad Marketplace In Yahoo SSP
Reports of ad agency sustainability officers literally shouting "yahoo" as yet unconfirmed.
Yahoo Promises “Market-First” TV Measurement And New Web3 Tech
Yahoo unveiled a range of new adtech tools and features at its…
Yahoo And Taboola Enter 30-Year Commercial Agreement To Create “Leading” Digital Ad Offering
Yahoo & Taboola confident they won't be cutting up each other's clothes…
Yahoo Announces Double Leadership Promotions As Business Booms
Yahoo decides to completely ignore the ancient proverb double the trouble and…
Reflections On Cannes Lions 2022: (Re)Discovering Purple Or Why Fatboy Slim Was There
Putting aside the unfortunate run in with the local gendarmerie, B&T's crew…
InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
It seems like the good people at InMobi have finally decided to…
