Leo Burnett’s “One House To Save Many” Suncorp Work Places 15th In WARC’s Good Report

Leo Burnett’s “One House To Save Many” Suncorp Work Places 15th In WARC’s Good Report
B&T Magazine
By B&T Magazine



Leo Burnett’s “One House To Save Many” campaign for Suncorp has placed 15th in The Good Report, a collaboration between ACT Responsible and WARC Rankings celebrating the best campaigns of 2022 for social and environmental responsibility.

The campaign featured One House, which was designed to withstand and survive catastrophic weather conditions and help reduce the displacement and disruption felt by Australians during extreme weather events.

The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.

Special Group’s “David’s Unusables” campaign for the Motor Neurone Disease Association placed 16th and Wunderman Thompson’s “Home for the Holidays” work for Anglicare WA came 26th.

Wunderman Thompson and Leo Burnett placed 23rd and 25th in the overall agency rankings for promoting good.

“With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege,” said Isa Kurata, The Good Report’s initiator and ACT Responsible co-founder.

Oglivy UK’s “Reverse Selfie” campaign for Dove won the best campaign for good, while Juniper Park\TBWA’s “Signal for Help” for the Canadian Women’s Foundation / Women’s Funding Network and Oglivy Social.Lab Amsterdam’s “Catch of the Day 2050” for Adidas placed second and third, respectively.

Olgivy UK, FCB Chicago and Juniper Park\TBWA were the top three agencies for promoting good.

“Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour,” added Amy Rodgers, WARC Creative’s head of content.




Please login with linkedin to comment

The Good Report Warc

Latest News

Channel Factory Expands Team Across Australia & New Zealand By 20%
  • Advertising

Channel Factory Expands Team Across Australia & New Zealand By 20%

Channel Factory has expanded its team by 20 per cent in Australia and New Zealand with the hire of a new sales director and five account managers. Lead image: Channel Factory new hires. New hires include account managers Renee Fox and Anna Soucek in Melbourne; Emma Sepokas, Liana Mann and Lachlan Granville in Sydney; and […]

Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
  • Advertising

Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist

Jaywing has appointed Fran Martin as senior brand strategist, a newly created role to plan and craft a wide range of solutions for Jaywing’s performance and creative clients. Lead image: Fran Martin, senior brand strategist, Jaywing. Martin joins Jaywing Australia’s growing strategy offering and will work cross-functionally with the agency’s client service, creative and paid […]

Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
  • Campaigns
  • Media

Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration

Tourism Tasmania has once again tapped Broadsheet for its “Off Season” campaign marking the third consecutive year of the collaboration to drive visitation to Tasmania during the winter. This year, Broadsheet and Tourism Tasmania have gone bigger than ever and, for the first time, have turned the Tasmania content vertical on the site ‘dark’. In this […]

Netball WA Appoints 303 MullenLowe As Brand Strategy partner
  • Advertising

Netball WA Appoints 303 MullenLowe As Brand Strategy partner

Netball WA has appointed 303 MullenLowe to develop an organisation-wide brand definition and related value propositions for the sporting body. Once complete, the strategy will shape the future direction of all brand expression and stakeholder communications. It is the first time the agency has partnered with Netball WA, as it looks to implement a consistent […]

RyvalMedia Flies Off With RedBalloon Media Account
  • Advertising

RyvalMedia Flies Off With RedBalloon Media Account

Australia-based experience marketplace RedBalloon has appointed RyvalMedia to helm its media duties. Lead image: Bianca Falloon, Sydney general manager, RyvalMedia. After working with RedBaloon on its Christmas and Mother’s Day campaigns, RyvalMedia took home the full media strategy, planning and buying remit. “The future of our partnership with Ryvalmedia is bright as we continue to […]

“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
  • Advertising

“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire

Ad standards has banned an ad for a plastering firm, branding it “violent” and featuring “sexual innuendo”. Bergmann Plastering’s vehicle advertisement shows its logo and the slogan “First we get plastered then we fill your holes.” Ad Standards’ community panel considered that the slogan was seen to be degrading to women. Based on a 17 […]

Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
  • B&T Exclusive

Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!

With just mere weeks to go until Cannes in Cairns, Presented by Pinterest, kicks off, we’ve got the official sneak peek of its mainstage special guests. That’s right, the global visual discovery platform powerhouse is back with two epic keynote sessions. Grab your Cannes in Cairns tickets now, before it’s too late! “The quality of […]

Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
  • Media

Netflix Has Google & Amazon In Crosshairs With Ad Server Launch

Netflix has announced that it will be launching its own ad server and bringing its adtech in-house at its Upfronts presentation overnight. The burgeoning ad-supported streamer plans to have its own in-house adtech platform up and running by the end of next year. “Bringing our ad tech in-house will allow us to power the ads […]