Snap’s ANZ Agency Lead Ellie Rogers Steps Down Amid Restructure

Snap’s ANZ  Agency Lead Ellie Rogers Steps Down Amid Restructure

Ellie Rogers has left her role as the ANZ sales chief for Snap to focus on her consulting business in Byron Bay.

In February, Snap revealed it was cutting 10 per cent of its global workforce – around 500 staff – despite reviving its fortunes in recent times; its advertising revenue grew by 21 per cent in the March quarter to $1.2 billion.

Rogers has held senior roles at Snap and Meta for the past decade, and worked agency side prior. She is a well-respected figure in the industry.

“I’ve had the most amazing experience building and leading incredible sales teams over the last 20 years, including at Meta for nine years and Snapchat over the last 12 months,” she said. 

“Now I’m looking forward to what’s next in my life as I spend more time with my family at home in the Northern Rivers. I’ve made the commute work for the last few years, but ultimately I’ve got two little people at home and I want to spend less time on planes and more time with them. 

“With such diverse experience, across planning and the full media mix, I’m looking forward to consulting to a range of businesses to drive growth and transformation. I’ll continue to support UnLtd in my role on the board and I am really proud of all we’ve achieved in helping disadvantaged youth. 

“So if you are ever in Byron and fancy a cuppa – Mood Tea of course – look me up.”

Tony Keusgen, managing director, Australia and New Zealand, Snap Inc said“In order to better support the needs of our agency partners, we’ve restructured our local Agency team and Ellie Rogers, who was our Agency Director, will be leaving Snap. We plan to further grow our mid-level team across both Agency and Sales, to best service demand from this critically important sector. I would like to extend our gratitude to Ellie for the contribution she has made to our business during her time with us.”




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