Study: Successful Brands Spend 82% Of Budgets On TV And Digital
Successful brands use 82% of budgets on TV & digital. That's 18% left for a mechanical horse & frozen margarita machine.
WARC Tips Global Advertising Market To Bounce Back In 2020
Ad market predicted for strong return in 2020. Which is also good news for sales of ironic T-shirts, trainers & cocaine.
Study: Podcast Ad Market To Reach $2.3 Billion By 2022
Are you in the podcasting business? Well, this new report should prove music to your ears.
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BBDO Named Number One Network Promoting Most Social Good
Are your clients tobacco companies, coal miners & banks? Well, you won't find yourself on this goodly list anytime soon.
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Host/Havas Is Australia’s Top Performing Agency In Latest Global Creative Rankings
The Palau Pledge has definitely put Host/Havas on the map, while nobody can find Palau itself on any actual maps.
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Forecast Shows Global Advertising Increase, But Internet Ad Spend Decline
Need something witty and intelligent to say at staff drinks this afternoon? This article may possibly offer it, or not.
WARC Launches New Channel-Focused Digital Experience For Marketers
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site...
WARC Report: News Publishers’ Revenue Dips By $27.8 Billion
There's some good news and some bad in this newspaper profit report. Well, in all truth, it's mostly bad.
Study: Search Now Accounts For 20% Of All Global Ad Spend (With Google Snaring The Lion’s Share)
Tired of Google poaching all the ad dollars? Well, get your Sergey and Larry voodoo dolls out for this flinching read.
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Study: Australia Ranks Third In Latest Media Excellence Index
Our cricket team shamed the nation over the weekend, but thankfully Aussie agencies have left the sandpaper at home.
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Millennial Storytellers Explore The World With Singapore Airlines
“The Storytellers” campaign will target millennials through an Australia-wide competition.
