2020 UK Ad Spend To Drop To £21.4B Before Rebounding To £25B In 2021
Report compares UK advertising market to a fat kid on a trampoline, with a very big rebound expected.
Mobile Remains Fastest Growing Channel Despite Budget Cuts
Here's the "State of the Industry: Mobile Marketing" report condensed into a far less boring three-and-a-half minutes.
Brand Investment Into Esports Set To Rise 10% In 2020
Thought e-sports was some sort of flash-in-the-pan back in 2017? Well, get set to feel slightly foolish on this news.
Despite Slashed Budgets And Job Cuts, Strategists Prove Their Worth During COVID-19
Despite no one really knowing what they actually do, new study reveals the importance of agency strategists.
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Airbnb’s “Save Aussie Country Pubs” Wins WARC’s Best Brand Campaign In The World
No one adores the country pub like B&T. Except for Townsville or Mount Isa where you can actually fear for your life.
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UK Adspend To Fall 16.7% In 2020
Sir Martin immediately orders his Savile Row tailors to lessen the chiffon in his safari suits as UK ad spends dive.
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WARC Study: FMCGs And Online Retailers Best Placed To Weather The CV-19 Storm
B&T has likened this headline to licking a nine-volt battery with your tongue - as in it will come as little shock.
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WARC Rankings Effective 100 Announced, As Australia Makes Top 10 Most Awarded Countries
Australian agencies rank 8th in latest effectiveness rankings. We're 11th for men's water polo & 3rd for women's hockey.
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Mindshare’s Cricket AI Monty Ranked WARC World Number One
Mindshare's trophy cabinet groaning under the weight of yet another win. Assuming, that is, this includes said trophy.
Aussie Agencies Fail To Crack Top 10 In WARC Creative 100 List
The bad news is Australia's creative agencies failed to make WARC's top 10. The goods news is neither did the Kiwis.
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Social Media Is Slowing, But Gaming Is On The Rise For Advertisers: WARC
Report finds social media is slowing but gaming is on the rise. Sadly, no news on the sale of carrots, however.
Study: Successful Brands Spend 82% Of Budgets On TV And Digital
Successful brands use 82% of budgets on TV & digital. That's 18% left for a mechanical horse & frozen margarita machine.
WARC Tips Global Advertising Market To Bounce Back In 2020
Ad market predicted for strong return in 2020. Which is also good news for sales of ironic T-shirts, trainers & cocaine.
Study: Podcast Ad Market To Reach $2.3 Billion By 2022
Are you in the podcasting business? Well, this new report should prove music to your ears.
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BBDO Named Number One Network Promoting Most Social Good
Are your clients tobacco companies, coal miners & banks? Well, you won't find yourself on this goodly list anytime soon.
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Host/Havas Is Australia’s Top Performing Agency In Latest Global Creative Rankings
The Palau Pledge has definitely put Host/Havas on the map, while nobody can find Palau itself on any actual maps.
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Forecast Shows Global Advertising Increase, But Internet Ad Spend Decline
Need something witty and intelligent to say at staff drinks this afternoon? This article may possibly offer it, or not.
WARC Launches New Channel-Focused Digital Experience For Marketers
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site...
