Leo Burnett’s “One House To Save Many” campaign for Suncorp has placed 15th in The Good Report, a collaboration between ACT Responsible and WARC Rankings celebrating the best campaigns of 2022 for social and environmental responsibility.
The campaign featured One House, which was designed to withstand and survive catastrophic weather conditions and help reduce the displacement and disruption felt by Australians during extreme weather events.
The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
Special Group’s “David’s Unusables” campaign for the Motor Neurone Disease Association placed 16th and Wunderman Thompson’s “Home for the Holidays” work for Anglicare WA came 26th.
Wunderman Thompson and Leo Burnett placed 23rd and 25th in the overall agency rankings for promoting good.
“With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege,” said Isa Kurata, The Good Report’s initiator and ACT Responsible co-founder.
Oglivy UK’s “Reverse Selfie” campaign for Dove won the best campaign for good, while Juniper Park\TBWA’s “Signal for Help” for the Canadian Women’s Foundation / Women’s Funding Network and Oglivy Social.Lab Amsterdam’s “Catch of the Day 2050” for Adidas placed second and third, respectively.
Olgivy UK, FCB Chicago and Juniper Park\TBWA were the top three agencies for promoting good.
“Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour,” added Amy Rodgers, WARC Creative’s head of content.
