WARC Launches DEI Hub Convened By UN Women

WARC Launches DEI Hub Convened By UN Women

Global marketing Authority WARC has launched a Diversity, Equity, And Inclusion Hub after 82 per cent of marketers said DEI will be important to their 2023 strategies. 

The hub’s content partners include Advertising Association, ARF, CreativeX, IAA, Ipsos, MMA, System1 and Unstereotype Alliance. It will be convened by UN Women. 

WARC’s DEI hub will feature a variety of practical reports on how to effectively market to diverse consumers, including LGBTQIA+, multicultural, older adults, people with disabilities, racial and ethnic audiences. 

Additionally, the hub offers a wide selection of studies with actionable insights covering topics such as diverse hiring practices, what’s working in diversity and inclusion, does inclusive advertising drive brand growth, and what companies can do to root out omnipresent, but often invisible, bias.

WARC has launched the hub in response to its global Marketer’s Toolkit survey in which 82 per cent of marketers said DEI is important to their 2023 strategy and a further 33 per cent of those said DEI would significantly impact their marketing plans.

Paul Coxhill, CEO, WARC, said: “At WARC, we are committed to our platform being a positive force for change. Following on from last year’s launch of the Sustainability Hub – with Ad Net Zero – we recognised that we need to do more to enable Diversity, Equity and Inclusion to be consistently front of mind for our industry.

“The new DEI Hub is the beginning of that journey and we are delighted to be working with some amazing partners to share brilliant content that will benefit the whole industry. We believe that truly impactful marketing can only be delivered if our industry better reflects the markets and customers that we serve and it’s clear we have work to do. By uniting and pooling insights and solutions, together we can help our industry make a difference to society.”

Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women, said: “Efforts towards advancing Diversity, Equity and Inclusion in the advertising industry are critical the world over. The Unstereotype Alliance’s recent ‘State of the Industry II report’ revealed some promising signs of progress, but it’s just a small step toward where we need to be. As an industry, we have a ripe opportunity to create meaningful change. We must embrace collective action and share best practice to get there – there’s no time to waste.”

Launched to mark the start of Black History Month in the US and LGBT+ History Month in the UK, WARC’s DEI hub is available here, and complements WARC’s Sustainability Hub launched last year.

A series of DEI themed WARC podcasts will also follow.




Please login with linkedin to comment

DE&I Warc

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]