Sydney Children’s Hospitals Foundation Launches New Brand Campaign, Via Archibald Williams
Independent brand and digital agency, Archibald Williams, has created a new campaign for Sydney Children’s Hospitals Foundation (SCHF).
The campaign “All in for Kids’ Health” is designed to spotlight the Movement of Many – SCHF’s community of unstoppable changemakers – and inspire people to join them in helping support sick children and their families across NSW and beyond. It aims to increase awareness of SCHF and encourage more people to donate, fundraise and volunteer.
The campaign will be rolled out across multiple channels, including TV, Outdoor, Digital Media and Social.
The campaign features young Ollie, SCHF’s Patient Ambassador, who has been supported by Sydney’s children’s hospitals his whole life.
Ollie was born with a double outlet right ventricle which meant he needed open heart surgery when he was just two days old. He’s had dozens more surgeries since, including having his club foot amputated when he was four. He now wears a prosthetic leg, which he regularly swaps for a blade to compete in athletics championships.
The campaign shows SCHF’s real donors, volunteers and fundraisers coming together to bring to life a three-storey mural of Ollie and is a powerful metaphor for the impact SCHF’s army of supporters have on the lives of sick children. By showcasing his story and inviting the community to participate in the creation of a mural in his honour, Archibald Williams has crafted a memorable and emotional campaign hook to encourage the community to get involved and support sick kids in their community.
The mural was painted by the Movement of Many and artist Reubszz in Harmony Park in Surry Hills with kind permission from SCHF’s corporate partner, Ausgrid, and is a lasting reminder of the important work that SCHF does every day. It serves as a symbol of hope and inspiration for sick children and their families and highlights the generosity and kindness of the community.
“We are thrilled to launch this new campaign and shine a spotlight on the incredible impact that donors, supporters and volunteers have on children’s health,” said Kate Ferguson, general manager of engagement at Sydney Children’s Hospitals Foundation.
“For over four decades, Sydney Children’s Hospitals Foundation has been committed to elevating the best possible care to children and families going through medical journeys, but we simply couldn’t do it without the Movement of Many. We rely on the generosity of our supporters to help make a difference, and we hope that this campaign will inspire more people to join us on our mission.”
Brendan Willenberg, executive creative director and creative partner added, “Being able to bring to life the story of Ollie, the Movement of Many and SCHF in a giant mural has been a real honour. Its lasting presence in the community is a constant reminder of the long-lasting effect that SCHF has on thousands of kids like him every year.”
Agency Team:
Brendan Willenberg: Executive Creative Director and Partner
Ross Cockrill: Senior Copywriter
Andy Reynolds: Senior Designer
Jason Hilzinger: Master of Craft
Isabella Chan: Graphic Designer
Stefanie Duhy: Senior Account Director
Natasha Polczynski: Senior Account Manager
Agency Partners:
Robin Sung: Director
Amanda Slatyer: Producer
Heckler Sound: Audio
Photographer: Jason Ierace
Client: Sydney Children’s Hospitals Foundation
Kate Ferguson: General Manager, Engagement
Ellen Marshall: Head of Brand, Marketing & Communications
Lia Alexandrou: Brand & Communications Manager
Latest News
Marketing From The Cockpit: How Creativity Transformed AB InBev From A Brand Buyer Into A Brand-Building Powerhouse
Anheuser-Busch InBev (AB InBev) VP of global brands, Richard Oppy, explains how in just five years the marketing function turned the world’s largest beer buyer into the upper echelon of brand building. Ab InBev has cleaned up at Cannes and the Effies, while driving record levels of organic growth. And, all this in spite of […]
Cebu Pacific Launches Campaign To Showcase The Philippines As Major Destination For Aussies
In case you needed another reason to visit the Philippines.
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?
TV Ratings (12/05/2024): Framer Brings Home The Bacon
Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"
Starcom Pips PHD & Kaimera To Win Gold At Nine’s Agency Games – Check Out All Of The Photos And Coverage Of The Event
Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.
Zitcha Solves In-store Retail Media Measurement With Game Changing Venvee Partnership
Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.
Menulog Delivers More Beef Than Drake and Kendrick Combined, Via Thinkerbell
This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.
Komo Tech Announces Landmark Partnership With Fanatics Events To Revolutionise Live Event Experiences
This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.
SCA “Disappointed” After ARN and Anchorage Capital Withdraw Takeover Bid
ARN's bid for SCA trips up at the final hurdle. It's also unclear if other states will have to suffer Kyle Sandilands.
About Bloody Time – News.com.au Campaign Secures Win For Endometriosis Sufferers
News.com.au puts aside its passion for 'China set to invade' & overcharging Sydney cafe articles to do some real good.
Fast 10: B&T Talks Brand Rituals, Keeping It Fresh And DE&I With Affinity Media’s Angela Smith
B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.
FriendlyJordies Journalist Calls The Police After Allegedly Being Informed Of Gangland Threats By ABC Reporter
What's better than a Walkley Award for journalism? Getting a hit put out on you by a Sydney underworld drug gang.
Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
Wonderfully, a horse turned up for this press photo. Better again, everyone went home with some manure for their roses.
JCDecaux Wins Tender To Retain Sydney Airport
Shopping at airports has always been a paradox. On one hand there's the duty-free, on the other there's $24 schooners.
QMS Adds Hills Shire To Sydney Network
Forget the hills being alive with the sound of music, as Sydney's Hills district comes alive with new outdoor.
Taboola Targets Large Advertisers With Taboola Select
Taboola unveils its new Taboola Select offering. It's a lot like diet vanilla Coke without any aspartame risks.
Enigma Appoints Ren Frise As Director
Ren Frise sounds like one of the cooler characters in the new Star Wars films. Alas, he's all the more earthbound.
Imran Masood Named As VP AUNZ at DoubleVerify
DoubleVerify continues with the insidious scourge of American job titles, as Imran Masood named VP of APAC.
OMD Brisbane Announced New Leadership Team After Rob Swinton Departs After 20 Years
A good time to go for the best desk in the office as OMD Brisbane announces reshuffle.
“Get Sh*t Done”: QMS’s Tennille Burt On The Importance Of A Consistent & Impactful Leadership Style
We can all buy into Tennille Burt's "get shit done" mantra. Yet, it never seems to work when trying to put laundry away.
Cairns Crocodiles The Work: Healthcare Sponsored By Alternaleaf
Every so often the mighty advertising industry uses its powers for good. This is one of those times.
ThinkNewsBrands To Play A Major Role At CMO ANZ Summit
I think we can all agree that being front and centre is a better place to be than back and off centre.
TV Ratings (09/05/2024): Carlton Beats Melbourne In Nail-biting Win
We venture a bet that viewers had no nails left by the end of this game!
Woolies And Suncorp Marketers On Why Brands Are Investing BIG In Netball
Brands finally understanding the potential of netball in Australia. And that's despite the Matildas' ongoing efforts.
Apple Apologises For ‘Tone Deaf’ Culture Crushing iPad Ad
AI may be the route to a smarter & efficient humankind, but for most of us it means "Shit, I'm going to lose my job!"
TEG Group Nabs Belinda Shaw From Boral
Belinda Shaw certainly not shy of challenge as she shifts from a cement firm over to a ticketing one.
NBL Slam Dunks New Network Ten Broadcast Deal
Do you think shooting hoops would be a better use of your spare time than drinking heavily? Discover the truth here.
Qatar Airways Becomes Partner and Official Cargo Airline Partner of MotoGP
B&T can't recommend Qatar Airlines enough. Qatar itself would give Hell's fires a run for their money such is the heat.
Rebel Bondi Junction Pulls Kangaroos Jerseys From The Shelf
Despite some adverse press, this is probably the correct thing to do by the sports retailer.
Dineamic Rebrands To serve Up Honest Food, Via Bullfrog.
Are ready-meals the new status symbol of the super busy? Much like hands-free phones & wanky personalised number plates?
TikTok Joins Adobe-founded Content Authenticity Initiative (CAI) To Help Combat Misinformation
With all this talk of the Chinese government spying on us, B&T embarrassed we haven't got that much to be spied about.
Cannes In Cairns Delegates Called Upon For AI Reef Challenge
Just by attending Cannes In Cairns you can help save the Reef! Which may offset the damage you do not saving your liver.
Man Of Many Launches Sydney Whisky Month – A Luxe Whisky Fair
Sydney's getting its own whisky month. Topics of conversation to avoid include the Middle East & Peter Dutton's head.
Challenger Signs Three Year Partnership With Sydney Film Festival
B&T loves the Sydney Film Festival & not just because it enables us to wear black turtlenecks & say noir over & over.
Truths & Tensions Of The Modern World: Nature Study Reveals Only 50% Of Aussies Feel Optimistic About The Future
Worrying study finds half of Aussies pessimistic about the future. An overwhelming majority detest the McPlant burger.
Bernard Salt AM On Why The Best Is Yet To Come For The Aussie Ad Industry
The demographer & futurist predicts a rosy future for Australia's ad industry. Alas, no tips for Randwick this Saturday.