Target Unveils Christmas Work Via AJF Partnership

Target Unveils Christmas Work Via AJF Partnership
Emma Needham
By Emma Needham



This year, Target’s Christmas TV campaign via AJF Partnership embraces all the ways we give at Christmas with gifts you’ll love to give from Target.

Target recognises there isn’t just one kind of gift giver. Whether you’re a ‘did it myself’ giver, an ‘it’s really for me’ giver, a risk taker, or even a re-gifter, Target has something for everyone.

Directed by Alex Roberts, the campaign humorously looks at all the different personalities of Australian givers, through the use of classic and joyful giving moments.

Target general manager marketing, Jamima White said, “The Target brand has always been synonymous with making Christmas shopping easier, and our focus on gifting this year is no different. We are the destination for great gifts for the whole family and our vast online and in-store range is curated with meaningful and personal options for all your gifting needs.”

She continued, “Quality that is affordable and accessible for all families sits at the heart of everything we do, and Christmas is no different. We want our customers to feel proud of the gifts they buy and give from Target.”

AJF creative director, George Freckleton said, “Each year, the Target Christmas campaign presents an opportunity for us to cut through with strong insights that position Target as the Christmas destination and build the brand over the long term. We are really proud of this latest expression of ‘That’s Target’.

He continued, “Target’s ‘A Christmas to Love’ campaign builds on the ‘Life Tested’ masterbrand campaign by demonstrating that Target continues to deliver affordable quality that families can rely on.”

The multi-touchpoint campaign launched in Australia on Sunday night, coming to life across all of Target’s platforms, including TV, digital, social, online, PR and instore.

Campaign Credits

Target Australia

  • Jamima White, General Manager Marketing
  • Nicole Gillard, Head of Brand and Marketing
  • Nicole Mandile, Head of Content and Creative
  • Laurelle Esse, Senior Marketing Manager Brand and Communications
  • Hannah Summerill, Brand and Marketing Communications Manager
  • Rosie Burke, Marketing Communications Lead

AJF Partnership

  • Josh Stephens, Chief Creative Officer
  • Emily Pockley, Head of Client Services
  • Jill Cummins, Head of Strategy
  • George Freckleton, Creative Director
  • Ferne Archer, Senior Account Director
  • Carly Dallwitz, Copywriter
  • Jess Van de Vlierd, Art Director
  • Liesel Haug, Senior Producer
  • Elyse Scott, Strategist

Media

  • OMD Melbourne

Production

Finch

  • Alex Roberts, Director
  • Kate Menzies, Producer

The Editors

  • Rohan Zerna, Editors

Rumble Studios

  • Adam Moses, Composer
  • Bec Ivanov, Producer

Bang Bang

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