Study: 60% Of Aussies Want To Retain The Monarchy, With Women Most In Favour
An increasing majority of Australians, 60 per cent (up five percentage points since November 2012) believe Australia should remain a Monarchy while only 40 per cent (down five per centage points) say Australia should become a Republic with an elected President.
This special Roy Morgan SMS Poll was conducted by SMS on Monday September 12, 2022, with an Australia-wide cross-section of 1,012 Australians. The survey was conducted entirely after Prince Charles took the oath on the weekend to become King Charles III.
Australians were asked: “In your opinion, should Australia remain a MONARCHY – or become a REPUBLIC with an elected President?”
Support for the Monarchy has increased from a decade ago after the passing of Queen Elizabeth II last week and the ascension of King Charles III to the throne over the weekend.
King Charles III was officially proclaimed as the new ‘King of Australia’ on Sunday by Governor-General David Hurley who stated, “Because of the death of our blessed and glorious Queen Elizabeth II, the Crown has solely and rightfully come to Prince Charles Philip Arthur George.
Both genders and all age groups favour the Monarchy – but results closer for some than others
Analysis of the results by gender shows that nearly two-thirds of women (66 per cent) favour the Monarchy compared to only 34 per cent that favour a Republic with an elected President. However, the results for men are far evenly split with 54 per cent in favour of the Monarchy compared to 46 per cent that would prefer a Republic.
A look at the results by age shows young Australians under 35 are the most evenly split – 52 per cent favour the Monarchy compared to 48 per cent that favour a Republic with an elected President.
Support for the Monarchy is higher among older age groups with 58 per cent of people aged 35-49, 67 per cent of those aged 50-64 and 61 per cent of Australians aged 65-plus in favour of remaining with the Monarchy.
As a follow-up question, respondents were then asked: “And why do you say that?”
There were several key themes that emerged for respondents who favoured retaining the Monarchy or moving to a Republic with an elected President.
For the majority of Australians advocating that Australia remain with the Monarchy the key themes to emerge were those saying ‘Why change?’, ‘Why change what we have when it works?’, the stability and stable government the Monarchy has brought Australia for many decades, and the sentiment that ‘if it ain’t broke, don’t fix it’. Alongside that theme there were those who relayed their distrust of politicians and that they don’t trust current politicians to being about a Republic because we don’t want to end up like America.
For the minority of Australians who want the country to move to a Republic with a directly elected President there were many who asserted that we need an Australian as Head of State, and that we should be a truly independent country by doing so. There were many who said that the Monarchy is outdated and doesn’t represent Australia and that holding onto our colonial history is an insult to First Australians. Many Australians also referenced the famous Australian political slogan that ‘It’s time’.
Michele Levine, CEO of Roy Morgan, said: “Australians have given a vote of confidence in new Head of State King Charles III with a majority of 60 per cent saying Australia should remain as a Monarchy, an increase of five percentage points from November 2012, while only 40 per cent say Australia should become a Republic with an elected President.
“Support for remaining as a Monarchy is far higher among women (66 per cent in favour) than men (54 per cent) and is strongest among older age groups with over two-thirds of people aged 50-64 (67 per cent) and nearly as many aged 65+ (61 per cent) in favour of remaining as a Monarchy.
“Although the results show an increase in support for the Monarchy from nearly a decade ago, just over a decade ago, during the former Queen’s Diamond Jubilee in June 2012, an even larger majority of 62% of Australians favoured remaining as a Monarchy.
“A look at previous results on this question shows that more Australians have been in favour of remaining as a Monarchy than becoming a Republic consistently since November 2010. Prior to that point there was a consistent majority in favour of becoming a Republic from 1994-2008.
“The main reasons provided by people for why Australia should remain as a Monarchy are ‘Why change?’, ‘If it ain’t broke, don’t fix it.’ ‘The current system based on Monarchy has brought Australia decades of stability and stable government’. Alongside these themes were those who voiced their distrust of politicians to bring in a Republic, and do we want to end up like the USA?
“Those Australians advocating for a change and to move towards a Republic with a directly elected President mentioned that the Head of State should be Australian and that we should be a totally independent country as holding onto our colonial history is an insult to First Australians.
“The results of this latest Roy Morgan SMS Poll on attitudes towards Australia becoming a Republic or remaining as a Monarchy shows that despite the passing of the popular Queen Elizabeth II last week a clear majority of Australians are in favour of retaining the current system – and this has consistently been the case for over a dozen years now.”
This special Roy Morgan SMS Poll was conducted by SMS on Monday September 12, 2022, with an Australia-wide cross-section of 1,012 Australians. The survey was conducted entirely after Prince Charles took the oath on the weekend to become King Charles III.
Australians were asked: “In your opinion, should Australia remain a MONARCHY – or become a REPUBLIC with an elected President?”
Respondents were then asked: “And why do you say that?”
Latest News
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Gippsland Dairy Yogurt is launching a new brand platform this week celebrating the unique, time-consuming process by which it is crafted. “In a category and industry focused on quick production and lowest cost, Gippsland Dairy has been able to retain its award-winning texture and taste by keeping true to its unique production method. We’re thrilled […]
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Offices and airports have become key hubs for social connectivity and brand engagement for today’s affluent business professionals, exclusive new research from oOh!media has found. In the post pandemic era, the study ‘A Professional Perspective’ by strategic consumer insights consultancy Nature, revealed 83 per cent of business professionals say while hybrid work is the new […]
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Audible announced that Mariah Carey’s ‘Words+Music‘ installment, ‘Portrait of a Portrait’, will debut on Thursday, May 23, exclusively from Audible. In the 40th volume of Audible’s franchise, the best-selling, award-winning visionary will immerse listeners in an enchanting Butterfly Lounge session that is not only an unparalleled auditory experience, but a masterclass in the art of […]
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies. Lead image: Tegan Boorman, guiding council chair, AIMCO. The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and […]
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
TikTok’s head of people for Australia and New Zealand Laura Chuck has left after nearly four years in the role. In an emotional LinkedIn post, Chuck said “It’s with mixed emotions that I bid farewell to my incredible journey at TikTok, where I’ve spent nearly four incredible years”. Chuck joined TikTok in June 2020 and was […]
News Corp Australia Gets Ready For D_Coded 2024
News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]
Ideally Continues high growth trajectory, appoints senior marketing lead
Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.
Twilio Names Chris Koehler As CMO
Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.
ARN Announces Ad Sales Partnership With The Athletic
Can we slow the rotation of the sun? Because that's the only way we'll fit all these new podcasts into one day.
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
Hungry Jack's' Big Mac ripoff set to return after recent legal win. Still no one racing to clone the Filet-O-Fish.
Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
Here, Compass Studios' Natalie Dean-Weymark talks diversity in media. It's the human equivalent of the Family Assorted.
New Partnership Between The Sweetshop And The Gardening.Club
Thought you'd be getting tips on aphids & fungus gnats from this Gardening. Club news? Prove yourself totally wrong here.
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.