Vevo Reveals The Most Watched Videos Of 2021
Music video network Vevo has revealed the most watched videos of 2021 and no it wasn’t kyle Sandiland’s “vax vax baby” anthem.
Instead The Weeknd’s “Save Your Tears” took out the crown as Vevo’s most-watched music video of 2021, with 615M global views and 7.9M AU views – although this was not the year I managed to save any tears thanks to the pandemic.
Justin Bieber’s “Peaches” also made the top ten list – and I dare you to get that song not stuck in your head.
Of course, Olivia Rodrigo’s “Drivers License” earned a space in the top ten list – you can’t estimate the power of a song that makes you think about your breakup four years ago.
For the Australian audience, well Aussies were embracing Pink’s “Cover Me In Sunshine” and our own The Kid LAROI – who doesn’t love some homegrown talent?
While it’s fun to know what everyone was watching this year, Vevo’s top music videos of the year serve as a guide for advertisers to understand: which music videos are getting the most eyeballs; who is up-and-coming; music fandom; and how the consumer palette is changing.
Advertisers can directly buy highly anticipated music video premieres on Vevo, which are the most viewed, record-breaking and viral content at any given moment, rivalling the viewership of the biggest shows on TV (see the viewership below). Featuring today’s hottest celebrities, these music videos are a powerful way to reach an engaged audience, especially younger consumers.
The top ten most viewed music videos according to Vevo are:
- The Weeknd – Save Your Tears – 615 million viewers
- KAROL G, Mariah Angeliq – EL MAKINON – 556 million viewers
- Black Eyed Peas, Shakira – Girl Like Me – 519 million viewers
- Justin Bieber – Peaches ft. Daniel Caesar, Giveon – 442 million viewers
- Lil Nas X – MONTERO (Call Me By Your Name) – 402 million viewers
- J. Balvin, Maria Becerra – Qué Más Pues? – 384 million viewers
- The Kid LAROI, Justin Bieber – STAY – 371 million viewers
- Sebastián Yatra, Myke Towers – Pareja del Año – 335 million viewers
- KAROL G, Anuel AA, J. Balvin – LOCATIion – 331 million viewers
- Olivia Rodrigo – drivers license – 325 million viewers
The top ten most viewed music videos according to Vevo for Australia are:
- The Weeknd – Save Your Tears – 7.9 million viewers
- The Kid LAROI, Justin Bieber – STAY – 6.0 million viewers
- Olivia Rodrigo – drivers license – 5.4 million viewers
- Olivia Rodrigo – good 4 u – 5.3 million viewers
- Justin Bieber – Peaches ft. Daniel Caesar, Giveon – 5.2 million viewers
- P!nk, Willow Sage Hart – Cover Me In Sunshine – 4.9 million viewers
- Lil Nas X – MONTERO (Call Me By Your Name) – 4.7 million viewers
- Doja Cat – Kiss Me More ft. SZA – 4.0 million viewers
- Lil Nas X, Jack Harlow – INDUSTRY BABY – 3.1 million viewers
- Elton John, Dua Lipa – Cold Heart – 3.0 million viewers
Either way, it was an exciting time for music videos with our best musicians choosing to continue to invest in the platform.
Latest News
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]
Moët Hennessy NZ Adds Special PR To Agency Roster
Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.
TV Ratings (19 May 2024): Nine’s Travel Guides Goes Head To Head With Seven’s Farmer Wants A Wife
Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.
Sky New Zealand Initiates Process For Advertising Sales Representation In Australia
Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.
Opinion: Queer & Present Danger – Australia’s Battle For LGBTQ+ Recognition Through Communication
Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.
Val Morgan Digital Partners With Audigent To Connect Brands With Passionate Audiences At Scale
Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.
International Olympic Committee Launches “The First Effect” Campaign, Via Deloitte Digital
The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.
‘Marketing In The Cockpit, Creativity, Partnerships, Failure And Dream Big’ – Josh Faulks’ Five Takeaways From RESET
Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.
Nine Promotes Nikki Rooke To Replace Richard Hunwick As Director Of Sales – Total TV
Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.
Thinkerbell Wants To Make Every Day A “Lovely Day For A Guinness”
As the weather cools, probably more of us are thinking about a Guinness. Especially those of us with constipation.
The Unexpected Guest Wins oOh!media’s Inaugural Indigenous Business Grant
Here's a top initiative recognising Indigenous businesses. Yet kangaroos remain un-thanked for their tireless work.
Indie Creative Agency Dig Wins Bendigo Bank, Launches New Campaign
Hate your bank? Why not take the debt, poor credit record & maxed out Visa over to the friendly folk at Bendigo.
Made This Launches Mercedes-Benz Van’s New Online Store Through Massive LED Show
Is the downside to driving a Mercedes-Benz van that all the other delivery drivers think you're a bit of a wanker?
News Corp Launches Indigenous Sport Week Editorial Campaign
News Corp launches a new campaign to show the importance of Indigenous Australians to the sports we all love.
New “Population: Unexpected” Boomtown Brand Positioning Celebrates Regional Australia, Via Thinkerbell
Mark this as opinion, but surely the greatest advertisement for living in the regionals is living in Sydney?
Cairns Crocodiles, Presented by Pinterest: The Most-Shortlisted Agencies
This list of most nominated agencies for Cairns Crocs comes from lots of hard work & a shimmy of sassy showboating too.
Samsung Ads’ “Behind The Screens” Event: Showcasing Market Leadership In Connected TV
B&T was front row at Samsung's 'Behind The Screens' event. Here we go behind the scenes of 'Behind The Screens'.
UM Hires Former Carat Client Partnerships Head To Lead Optus Account
Matt Evans says "yes" to the Optus gig at UM but not before saying "no" to his previous employer asking him to stay.
Roy Morgan: Written News Reaches 97% Of Aussies
New study reveals written news reaches 97% of the population. The other 3% still think Bob Hawke's the prime minister.
‘Blair Is Mr Happy, Beau Is Mr Dopey, I’m Mr Grumpy’ – Top Gear Australia Hosts Reveal What It Was Really Like Filming
Top Gear features the cars you could never afford to drive. It's a bit like the bogan's Gourmet Traveller, really.
Nine’s Total TV Sales Lead Richard Hunwick To Step Down
Nine's Richard Hunwick calls time after 15 years. Hoping for a last trip to the Olympics before getting the gold watch.
Yahoo Academy Culminates With Pitch-Off For Musicians Making A Difference With Trip To Cannes In Cairns On The Line
B&T happy to support the Musicians Making A Difference initiative. Particularly any that encourages more Watusi.
TV Ratings 16/5/24: Nearly 2 Million Tune In To See Sky Blues Win In Women’s State Of Origin
B&T does make jokes about the Budget reply speech but, to his credit, Mr Potato Head rated OK last night.
Binge Launches “Scene:Scents” Sensory Entertainment Campaign, Via Thinkerbell
There's now scented candles to pair with BINGE shows. We're hoping Rex Hunt's Fishing Adventures doesn't hear about it.
Jolt Partners With Veridooh For Verification Of Its EV Charger Placements In UK
Although B&T's an avid supporter of EV cars, we'd definitely miss the smell of petrol and the service station pie.
Nine Ad Manager Named Principal Sponsor Of CommBank SmallBiz Week
CommBank's SmallBiz Week is coming to Melbourne on the 29-30 May. B&T's as confused as you are on how that's a week.
Pet Circle & Seven Communications Partner On “Pawtition” To Get Pets On Public Transport
B&T's concerned about the fleas, urine & faeces on public transport - and that's just from fellow passengers!
‘A Win-Win’ – How The Matildas Helped CommBank Become A ‘Globally Iconic Brand’ For The First Time
CommBank's sponsorship of the Matildas is a sport marketing masterclass. The opposite to Nick Kyrgios & his sponsors.
VML Australia Dominates The One Show With 5 Gold Pencils
VML Australia flying the flag at the One Show Awards in New York. Not that we need more flag waving at the moment.
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
In a further blow to ventriloquism everywhere, new research says consumers prefer information over funny videos.
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is better than asking is this business highly flammable.
Digitas & Heckler Singapore Launch Animated Symphony For Riot Game’s Valorant Champions Tour Pacific
Stony silence between you and the graphic arts team at Friday drinks? This gaming news could be an ice breaker.