2021 Gerety Awards Shortlist Announced For Best Advertising ‘From The Female Vision’
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has revealed the global shortlist and the agency of the year by country titles.
Shortlisted entries from Australia include:
- A Future Without Change for Monash University by VMLY&R Melbourne
- Heartbeat for Save our Sons Charity by FINCH Sydney
- More Than Pain for Reach for the Facts by Showpony Adelaide
- Captive Content for Walk Free; Out Now and Unplugged for Bonds by Leo Burnett Australia
Other shortlisted campaigns from the region include The Unsaid for Waka Kotahi New Zealand Transport Agency by OMD Auckland and Keep It Real Online for Department of Internal Affairs / The New Zealand Government by Motion Sickness Auckland.
Uma Rudd Chia, ECD and co-founder of KVUR was the Ambassador for this year’s Singapore executive jury.
She said, “the advertising world and the parameters that define creativity have always been very male skewed. Gerety Awards brings a nice balance to this by having an all-female panel to judge creative work from a uniquely female lens! And this year the Singapore panel was made up of women creative leaders of different races and cultures which brought about a diversity of thinking to the decision-making process.”
“It was nice to see how while we all had our unique takes, favourite pieces and differences of opinions, we all collectively agreed on the best work – goes to show that good creative work transcends individual differences.”
Unique in that the sessions are held around the world, with international executive juries of agency and brand leaders, the judging was followed by the hugely successful jury insight panels.
The free to watch events were billed as creative awakenings with each panel including some of this year’s judges from the different jury locations in London, Berlin, Budapest, Milan, Singapore, Lagos, Toronto, Santiago, Los Angeles and Paris.
The 2021 Agency/Production Company the year by country winners are:
- UK Agency of the Year – MRM London
- U.S. Agency of the Year – McCann New York
- French Production Company of the Year – Quad Group
- Hungarian Agency of the Year – White Rabbit Budapest
- Nigerian Agency of the Year – Publicis Insight
- Canadian Agency of the Year – Taxi Toronto
- Canadian Production Company of the Year – Grayson Music
- Italian Agency of the Year – VMLY&R Italy
Agency/Production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.
- Most shortlisted campaign: “Not For Lease” for Roncesvalles BIA (Business Improvement Association) by The Local Collective in Canada
- Most shortlisted network: across 17 different offices is McCann Worldgroup
- Most shortlisted country: with 35 entries on the shortlist from 17 different companies is the USA
- Most shortlisted category: across different media is the Works for Good Cut with a total of 47 entries.
- Most shortlisted production company: Biscuit Filmworks Los Angeles
The Grand jury includes the likes of Kate Stanners, chairwoman & global chief creative officer at Saatchi & Saatchi London and Jessica Apellaniz, CCO of Mexico & Latam, Ogilvy Mexico.
They will choose the final winners, who will be announced Monday, September 6.
Refining the current shortlist, the grand jury will be creating a truly diverse and qualitative winners showcase across multiple creative disciplines that are determined based on scores achieved across the board – regardless of the product advertised or medium submitted – ensuring that only the very best work, that resonates with the world’s most powerful consumers, is awarded.
Please login with linkedin to comment
Gerety AwardsLatest News
Marketing From The Cockpit: How Creativity Transformed AB InBev From A Brand Buyer Into A Brand-Building Powerhouse
Anheuser-Busch InBev (AB InBev) VP of global brands, Richard Oppy, explains how in just five years the marketing function turned the world’s largest beer buyer into the upper echelon of brand building. Ab InBev has cleaned up at Cannes and the Effies, while driving record levels of organic growth. And, all this in spite of […]
Cebu Pacific Launches Campaign To Showcase The Philippines As Major Destination For Aussies
In case you needed another reason to visit the Philippines.
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?
TV Ratings (12/05/2024): Framer Brings Home The Bacon
Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"
Starcom Pips PHD & Kaimera To Win Gold At Nine’s Agency Games – Check Out All Of The Photos And Coverage Of The Event
Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.
Zitcha Solves In-store Retail Media Measurement With Game Changing Venvee Partnership
Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.
Menulog Delivers More Beef Than Drake and Kendrick Combined, Via Thinkerbell
This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.
Komo Tech Announces Landmark Partnership With Fanatics Events To Revolutionise Live Event Experiences
This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.
SCA “Disappointed” After ARN and Anchorage Capital Withdraw Takeover Bid
ARN's bid for SCA trips up at the final hurdle. It's also unclear if other states will have to suffer Kyle Sandilands.
About Bloody Time – News.com.au Campaign Secures Win For Endometriosis Sufferers
News.com.au puts aside its passion for 'China set to invade' & overcharging Sydney cafe articles to do some real good.
Fast 10: B&T Talks Brand Rituals, Keeping It Fresh And DE&I With Affinity Media’s Angela Smith
B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.
FriendlyJordies Journalist Calls The Police After Allegedly Being Informed Of Gangland Threats By ABC Reporter
What's better than a Walkley Award for journalism? Getting a hit put out on you by a Sydney underworld drug gang.
Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
Wonderfully, a horse turned up for this press photo. Better again, everyone went home with some manure for their roses.
JCDecaux Wins Tender To Retain Sydney Airport
Shopping at airports has always been a paradox. On one hand there's the duty-free, on the other there's $24 schooners.
QMS Adds Hills Shire To Sydney Network
Forget the hills being alive with the sound of music, as Sydney's Hills district comes alive with new outdoor.
Taboola Targets Large Advertisers With Taboola Select
Taboola unveils its new Taboola Select offering. It's a lot like diet vanilla Coke without any aspartame risks.
Enigma Appoints Ren Frise As Director
Ren Frise sounds like one of the cooler characters in the new Star Wars films. Alas, he's all the more earthbound.
Imran Masood Named As VP AUNZ at DoubleVerify
DoubleVerify continues with the insidious scourge of American job titles, as Imran Masood named VP of APAC.
OMD Brisbane Announced New Leadership Team After Rob Swinton Departs After 20 Years
A good time to go for the best desk in the office as OMD Brisbane announces reshuffle.
“Get Sh*t Done”: QMS’s Tennille Burt On The Importance Of A Consistent & Impactful Leadership Style
We can all buy into Tennille Burt's "get shit done" mantra. Yet, it never seems to work when trying to put laundry away.
Cairns Crocodiles The Work: Healthcare Sponsored By Alternaleaf
Every so often the mighty advertising industry uses its powers for good. This is one of those times.
ThinkNewsBrands To Play A Major Role At CMO ANZ Summit
I think we can all agree that being front and centre is a better place to be than back and off centre.
TV Ratings (09/05/2024): Carlton Beats Melbourne In Nail-biting Win
We venture a bet that viewers had no nails left by the end of this game!
Woolies And Suncorp Marketers On Why Brands Are Investing BIG In Netball
Brands finally understanding the potential of netball in Australia. And that's despite the Matildas' ongoing efforts.
Apple Apologises For ‘Tone Deaf’ Culture Crushing iPad Ad
AI may be the route to a smarter & efficient humankind, but for most of us it means "Shit, I'm going to lose my job!"
TEG Group Nabs Belinda Shaw From Boral
Belinda Shaw certainly not shy of challenge as she shifts from a cement firm over to a ticketing one.
NBL Slam Dunks New Network Ten Broadcast Deal
Do you think shooting hoops would be a better use of your spare time than drinking heavily? Discover the truth here.
Qatar Airways Becomes Partner and Official Cargo Airline Partner of MotoGP
B&T can't recommend Qatar Airlines enough. Qatar itself would give Hell's fires a run for their money such is the heat.
Rebel Bondi Junction Pulls Kangaroos Jerseys From The Shelf
Despite some adverse press, this is probably the correct thing to do by the sports retailer.
Dineamic Rebrands To serve Up Honest Food, Via Bullfrog.
Are ready-meals the new status symbol of the super busy? Much like hands-free phones & wanky personalised number plates?
TikTok Joins Adobe-founded Content Authenticity Initiative (CAI) To Help Combat Misinformation
With all this talk of the Chinese government spying on us, B&T embarrassed we haven't got that much to be spied about.
Cannes In Cairns Delegates Called Upon For AI Reef Challenge
Just by attending Cannes In Cairns you can help save the Reef! Which may offset the damage you do not saving your liver.
Man Of Many Launches Sydney Whisky Month – A Luxe Whisky Fair
Sydney's getting its own whisky month. Topics of conversation to avoid include the Middle East & Peter Dutton's head.
Challenger Signs Three Year Partnership With Sydney Film Festival
B&T loves the Sydney Film Festival & not just because it enables us to wear black turtlenecks & say noir over & over.
Truths & Tensions Of The Modern World: Nature Study Reveals Only 50% Of Aussies Feel Optimistic About The Future
Worrying study finds half of Aussies pessimistic about the future. An overwhelming majority detest the McPlant burger.
Bernard Salt AM On Why The Best Is Yet To Come For The Aussie Ad Industry
The demographer & futurist predicts a rosy future for Australia's ad industry. Alas, no tips for Randwick this Saturday.