Bohemia Appoints Chloe Schneider As Head Of Content

Bohemia Appoints Chloe Schneider As Head Of Content

M&C Saatchi Group’s Bohemia has appointed Chloe Schneider as head of content, effective immediately. Schneider brings extensive experience to the role, having held a number of senior content positions in the United States.

Having recently returned to Australia, Schneider most recently acted as VP, brand and integrated marketing at mindbodygreen (mbg). In this role, she was responsible for branded content and integrated marketing for the lifestyle media brand, leading the social team in doubling their Instagram presence to build a following of 1.2 million, while also overseeing the production of their hugely popular podcast.

Prior to this, Schneider worked at Mashable where she led the creative strategy and branded content team, working globally with clients across the US, UK, Australia and Singapore.

Schneider commented: “While saying goodbye to mbg and life in New York wasn’t easy, I could not be more excited to join Bohemia. Creating content and developing brand platforms is what makes me excited for work everyday, so the move to the Australian business was a natural fit. I’m incredibly excited to be joining such a prestigious Group in M&C Saatchi and look forward to working closely with the remarkable roster of clients to achieve their goals 10-fold. 

Bohemia Group CEO, Brent Dawson, added: “We were inundated with great talent when recruiting for this role and after an extensive process Chloe really stood out. She is whip smart, super nice and will bring years of Australian and US experience to the team, helping us push further into the branded content and social commerce space. It’s great to bring such great talent home to Australia and Bohemia’.”




Please login with linkedin to comment

Chloe Schneider M&C Saatchi

Latest News

Love Media Welcomes Alana Dowling As New Client Director
  • Advertising

Love Media Welcomes Alana Dowling As New Client Director

Love Media has announced the appointment of Alana Dowling as its new Client Director. Lead image: Alana Dowling and Rob Wall. This strategic appointment underscores Love Media‘s commitment to enhancing its service offerings to clients and strengthening its team with top-tier talent. Dowling brings to Love Media nearly two decades of experience in the media […]

B&T 30 Under 30 – Where Are They Now? Until recently, Prison!
  • Media

B&T 30 Under 30 – Where Are They Now? Until recently, Prison!

We’re following up with Andrew Hamilton, the 2013 Winner of the B&T 30 Under 30 Marketing and PR Award. He’s now a full-time comedian, but it has not been a straightforward path to get there. We’re finding out how working in PR and a B&T 30 Under 30 Award helped him navigate the criminal justice […]

“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
  • Partner Content

“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News

Aimie Rigas is a new breed of newsperson. She and her colleagues in the news publishing industry are using data science to shake up how news is developed and presented. Their aim – to drive greater engagement with written news content and the ads contained within. Vanessa Lyons, CEO of ThinkNewsBrands caught up with Rigas, […]

Partner Content

by B&T Magazine

B&T Magazine
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
  • Media

Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers

Ticket sales to the Australian tour of American singer Billie Eilish have only just started, but criminals are already rubbing their hands with glee. Some fans are complaining about ticket prices that are higher than to Taylor Swift’s shows. Experts say this will increase demand for cheaper tickets in the resale market and the risk […]

Twilio Names Chris Koehler As CMO
  • Marketing

Twilio Names Chris Koehler As CMO

Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed CMO. Koehler brings more than 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies. As CMO, Koehler will report […]

ARN Announces Ad Sales Partnership With The Athletic
  • Media

ARN Announces Ad Sales Partnership With The Athletic

ARN’S iHeart has announced an ad sales partnership in Australia with The Athletic, one of the world’s largest digital sports publishers. The alliance aims to radically expand the Australian sports podcast landscape, offering significant access and opportunities for advertisers to engage a previously untapped audience at scale. The Athletic is renowned for its compelling storytelling […]

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
  • Campaigns

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack

The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
  • B&T Exclusive

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable

With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]

New Partnership Between The Sweetshop And The Gardening.Club
  • Advertising

New Partnership Between The Sweetshop And The Gardening.Club

The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]