“No Advertising Trickery Required!” Ford Skewers Adland Car Clichés In New Work From Clems Melbourne

“No Advertising Trickery Required!” Ford Skewers Adland Car Clichés In New Work From Clems Melbourne

Clemenger Melbourne has used a new campaign for the Ford Puma to highlight the merits of the vehicle while having a play at advertising clichés used in car ads.

The spot – for the rather sporty looking Puma – starts with the usual good looking couple in a smart city street.

However, it all comes peeling away, as the ad’s shown to be shot in a studio against green screens with a “world renowned music track” and a “fancy voice over”.

As clever as it is, it might do little to instal car buyers’ faith in the honesty of car commercials. Check it out below:

 

 

 

 

 




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