Sensory Overload! Sony Gives First Glimpse Of PlayStation 5 In Global Campaign
Sony has given the first taste of its upcoming PlayStation 5, unveiling its first global campaign for the device ahead of its launch later this year.
The ad is named in line with the PlayStation 5’s official tagline ‘play has no limits’ and follows a woman’s journey through a virtual world, filled with explosions, collapsing caves and fire.
The accompanying voiceover outlines all of the exciting new features that will come with the PlayStation 5.
“In our first global digital ad for the PS5 console, you’ll see the new console’s features come to life through a young woman’s eyes and her movements,” said SIE vice president, global marketing Mary Yee.
“It starts as she walks across a frozen lake, feeling the crack of ice at her feet. As the character senses danger, the sudden explosive reveal of the kraken from the icy surface showcases the haptic feedback sensation you can feel from DualSense™ wireless controller for the PS5 console.
“Sound then comes from all directions as the central character reacts to everything she hears – whether it’s coming from the front, the side, above, or from behind her – showcasing the PS5 console’s Tempest 3D AudioTech. Closing out the spot – as the central character draws her bow – the tension of her bowstring is a sensation you’ll also feel, made possible through the DualSense wireless controller’s adaptive triggers.”
The PlayStation 5 is set to launch in the 2020 holidays.
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