Bonkers Campaign Calls For People To Send Nude Pics To Health Workers

Bonkers Campaign Calls For People To Send Nude Pics To Health Workers

The UK has been one of the nations hardest hit by the coronavirus with some 133,000 infections and over 18,000 deaths to date.

Naturally, the country’s health system – the NHS – and its myriad of doctors, nurses and health workers have become heroes to the nation with everyday Brits stopping in the street to applaud their tireless work.

And now there’s a new and imaginative way the general public can thank the NHS and that’s by sending nude pictures of themselves to hospital staff.

The campaign’s called “Nudes for Heroes” and is the brainchild of London DJ and producer Alex Warren.

NHS workers interested in accessing the free gallery of random nudes simply have to fill out a form, upload a photo of their NHS ID and way they go. Even non-NHS staff can get a look in but will have to pay a £9.99 ($A19.50) per month subscription, which will then be donated to the NHS.

Interested in getting involved? Check out the website here. If so, you’ll need to sign a release form handing over all rights to your image and acknowledge that it could be downloaded and sent on to third parties.

Warren adds: “We’re looking for a range of nudes; arty nudes that can be classy, artistic, tongue in cheek or something to make our key workers day a little bit brighter. We want to celebrate diversity and empower people of all appropriate age to share nudes. You are welcome to hide your face to protect your identity.”

Meanwhile, it’s not been all fantastic PR for NHS workers. In an attempt to boost morale, staff at the Tavistock Day Case Theatre in West Devon filmed themselves doing a version of native Māori chant Ka Mate with black face paint on their cheeks and white tape around their heads. The words were changed to give it a coronavirus feel.

However, the video was quickly labelled as racist and “cultural appropriation” by Māori leaders.

Māori cultural advisor Karaitiana Taiuru telling Newshub in New Zealand: “There is no reasonable excuse why any semi-educated person with access to the internet, from anywhere in the world, to not know that mocking another person’s culture is offensive.”

Taiuru added that the headbands and face paint was also “reminiscent of culturally appropriated Māori dolls” as well as a “cultural stereotype” of what Māori people look like.

Staff at the hospital immediately pulled the video and issued an apology saying they had been inspired by similar dancing nurses across the UK.

In a statement, the hospital said: “We want to offer a wholehearted apology to those we offended with a video we posted on Twitter at the weekend.

“The video was intended as a show of our commitment as Livewell Southwest nurses to continue to work hard and care for people as we fight Coronavirus.

“We’ve really enjoyed seeing the video messages from nursing colleagues up and down the country and we are really sorry that our choice of delivery caused offence. Upsetting anyone was the last thing we wanted to do.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Ad campaigns coronavirus NHS

Latest News

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
  • Campaigns

Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack

The moment Australia has been waiting for is here – The controversial Big Jack is back! With a much-anticipated return, Hungry Jack’s is gunning to set the nation’s taste buds alight as the iconic Big Jack and Mega Jack return to menus nationwide, for a limited time only. The burger wars reignite as The Big […]

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
  • B&T Exclusive

Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable

With sustainability a growing concern in all facets of life, there is an increasing need for diverse attitudes and minds within the media industry, driving the cause for positive change. As a B-Corp-certified PR and digital marketing agency, Compass Studio understands this need. The agency supports ethical, environmentally friendly, impact-led brands, utilising strategic storytelling to […]

New Partnership Between The Sweetshop And The Gardening.Club
  • Advertising

New Partnership Between The Sweetshop And The Gardening.Club

The Sweetshop is set to unveil a partnership that marks a new chapter as they join forces with futurist Tomas Roope and renowned AI artist Jacqui Kenny. The partnership is named ‘The Gardening.Club’, drawing upon the fact that Tomas has used the “gardening” metaphor for years to explain how A.I. is radically changing the creative […]

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]