Crown Resorts Partners With South Sydney Rabbitohs

Crown Resorts Partners With South Sydney Rabbitohs

Crown Resorts today announced a partnership with the South Sydney Rabbitohs, reinforcing its commitment to Sydney ahead of the launch of Crown Sydney in December 2020.

In addition to being the sleeve sponsor of the South Sydney Rabbitohs, Crown Resorts will be an official Employment Supporter of all Rabbitohs, and Souths Cares Indigenous Employment Programs – facilitating pathways for Indigenous employees into Crown’s decade-old, award-winning Indigenous Employment Program.

An integral part of the partnership was the close integration facilitated with the Club’s Souths Cares program – an independent, not-for-profit institution which supports the local community across the South Sydney region, as well as nationwide. Working with disadvantaged and marginalised youth and their families, the initiative builds education, training, health and employment programs to make a positive impact on the community.

The partnership will see Crown, Souths Cares and South Sydney Rabbitohs come together to create new pathways for these youth and their families to provide employment from school, as well as exploring a new initiative around creating RTO (registered training organisation) level training and industry recognised qualification access for South Sydney Rabbitohs players who are over 18 years of age and require retraining off the football field. This will stand in addition to Crown’s standalone program which provides pathways for employment for Indigenous candidates.

Crown has an already established an award-winning Indigenous Employment Program which aims to make a positive impact on the lives of Aboriginal and Torres Strait Islander people in Australia. Already operating across its two other Australian properties, Crown Resorts’ Indigenous Employment Program recently clocked up its tenth anniversary. In that time Crown has provided over 900 Indigenous employment opportunities across both Melbourne and Perth.

To also support junior sport, Crown will also sponsor three Western Sydney Rugby League Clinics every season. The Rabbitohs will run these clinics in Western Sydney regional communities.

Peter Crinis, chief operating officer, Crown Sydney, commented: “Sydney’s Western Suburbs, have some of the highest Indigenous populations in the country. Programs that help those living in these communities are important, and through this partnership, we aim to provide opportunities it is for people to enrich theirs and their family’s lives. A strong relationship between our two organisations makes sense. We already have a well-established Indigenous Employment Program. In partnering with the Rabbitohs we can make a meaningful impact and help improve employment pathways for Indigenous communities.”

Blake Solly, CEO, South Sydney Rabbitohs, added: “We welcome Crown as a partner that shares many of the same values as the South Sydney Rabbitohs. Through their award-winning Indigenous Employment Program Crown have displayed a commitment to making a positive impact on the lives of Aboriginal and Torres Strait Islander people in Australia. The Rabbitohs, in partnership with Souths Cares, are also committed to providing opportunities for the community across sport, education, training and employment. This partnership will enhance the work that Crown and the Rabbitohs already perform, and allow us to work on new initiatives to make a greater impact in our community.”

As activity continues to ramp up ahead of the launch of Crown Sydney in December 2020, Crown has committed to 50 permanent placements for Indigenous trainees at launch. This will be in addition to more than 60 employment opportunities for Indigenous men and women delivered during the construction phase of the project.

Crown Sydney is set to become a globally recognised landmark that will attract thousands of international tourists, helping Sydney to better compete with other global major tourism hubs, creating over 2,000 local jobs and contributing almost half a billion to the economy. With the travel and hospitality sector such an important part of the Sydney economic landscape, facilitating jobs and training opportunities in this sector for Indigenous people is vital.




Please login with linkedin to comment

crown resorts Sports Marketing

Latest News

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
  • Advertising

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist

Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the […]

by B&T Magazine

B&T Magazine
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
  • TV Ratings

TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night

It was a win for Seven’s The 1% Club last night. The show was the most-watched non-news program with a total TV national reach of 1,485,000. It was followed by Seven’s The Chase with 1,431,000 views and Nine’s A Current Affair with 1,388,000 views. Nine’s Tipping Point has a total TV national reach of 1,363,000 […]

Image lead story American Express Launches Delicious. Month Out
  • Media

American Express Launches Delicious. Month Out

The American Express Delicious Month Out event launched in Sydney last night at a glamorous event at the Jacksons on George. The American Express delicious. Month Out. includes special dining offers, unique events, and culinary experiences.

TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
  • Media

TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets

In a strategic move to bolster its capabilities, insights and research agency, TRA announces the appointment of a raft of new hires to its Sydney and Melbourne teams. The six new hires team are a direct result of TRA’s signifcant organic and new business growth across both markets. Terri Hall, managing partner, TRA Sydney said […]

CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
  • Media

CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer

Full-service customer experience agency CX Lavender has appointed agency and consultancy veteran Kim Verbrugghe as its new chief strategy officer, tasked with leading the evolution of its strategic capability. Having previously built renowned high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard, Verbrugghe joins CXL from her most recent role as general manager, […]

Opinion: Community standards, will they be the death of us?
  • Opinion

Opinion: Community standards, will they be the death of us?

Anne Gately has had a career of over 30 years in advertising and marketing and is author of SUNBURNT. A memoir of sun, surf and skin cancer. She is a stage IV melanoma survivor and is passionate about leveraging the power of advertising, media and sport to redefine Australia’s relationship with the sun. When I […]

Tegel gets heads bobbing with new free-range chicken platform
  • Campaigns

Tegel gets heads bobbing with new free-range chicken platform

Tegel is going free-range. As New Zealand’s largest poultry provider, this is clucking big news. General manager marketing and communications at Tegel Foods, Angela Irwin says, “We’ve been transitioning our retail products to free range since 2022, with the goal that by 2025 Kiwis can pick up any Tegel product in the supermarket knowing they’re […]

Study: 66% of Aussie men believe masculinity is under attack
  • Advertising

Study: 66% of Aussie men believe masculinity is under attack

Two-thirds of men in Australia and New Zealand believe that traditional ideas of masculinity are being attacked, while 63 per cent of men believe that men have less power today than in their parents’ generation, according to new research by Getty Images. (Lead Image: Getty Images. Thomas Barwick)  The findings reveal changing attitudes towards masculinity […]

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
  • Campaigns

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers

Australia’s top literary award for women and non-binary writers, the Stella Prize, has a bold new look and advertising campaign to highlight the continued drive for equality in literature. Developed by independent brand agency Canyon, ‘Equal Writes’ presents a contemporary new look for Stella and champions greater participation for women and non-binary writers in Australia’s […]

Icon Agency bolsters consumer and integrated offer with major hires
  • Media

Icon Agency bolsters consumer and integrated offer with major hires

Leading independent Icon Agency has announced the appointment of Nick Zonnios as director of consumer and Georgina Rees as director of brand and campaigns within its communications department to lead its growing integrated and consumer offers. Zonnios was most recently director at CHEP PR, and previously served as general manager at Clemenger PR. He will […]

Clemenger launches agricultural graduate program
  • Marketing

Clemenger launches agricultural graduate program

The Clemenger Group has launched its inaugural Agri Graduate Program, a significant milestone in its commitment to fostering talent within the agricultural sector. Anna Upton and Harriet Watson have joined the Redhanded and Porter Novelli teams respectively. (Lead Image: Anna Upton and Harriet Watson) Designed to engage graduates from diverse academic backgrounds, the Clemenger Agri […]

Levi’s Appoint UM As Global Media Agency For $217m Account
  • Marketing

Levi’s Appoint UM As Global Media Agency For $217m Account

The world’s most famous jean brand has picked UM as its global media agency after working with the firm for four years in the US. As published by Campaign US, the IPG Mediabrands agency was named Levi’s media agency of record in the US, Canada and Mexico in 2019 following a review. Omnicom Group’s OMD. […]

QMS Nabs Sean Rigby From oOh!media
  • Media

QMS Nabs Sean Rigby From oOh!media

QMS has today announced the appointment of Sean Rigby as national trading and partnerships director. Rigby departed oOh!media as group revenue director earlier this year and will replace the role left by former general manager – trading, John Glynn. He will join QMS in quarter four 2024 and will be based in Sydney. With over […]

Bumble Reveals New Brand Identity To Usher In New Era Of Dating
  • Campaigns

Bumble Reveals New Brand Identity To Usher In New Era Of Dating

Today, women-first dating app Bumble unveiled a refreshed visual identity and a new global campaign, underscoring the company’s continued commitment to making dating better for women. The campaign coincides with the dating app expanding upon its signature Make The First Move functionality with the launch of Opening Moves. After a decade of revolutionising the way […]

Stay In The House From Up! Airbnb Introduces Icons
  • Campaigns

Stay In The House From Up! Airbnb Introduces Icons

Experiential marketing is going from strength to strength as brands seek to connect with consumers in a world overflowing with content. Today Airbnb is taking this trend one step further with the launch of Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sport, and more. Icons let […]

Changing The Conversation: The Role Of Media In Ending Violence Against Women
  • Media

Changing The Conversation: The Role Of Media In Ending Violence Against Women

It’s flooded our screens for weeks now, the faces and names of the countless women killed at the hands of a partner or man known to them this year alone. Latest reports suggest a 30% spike in the rate of Australian women killed by intimate partners last year. It’s an epidemic, and despite the nearly […]

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
  • Marketing

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor

Ferrari has signed a landmark deal with HP ahead of this weekend’s Miami Grand Prix. Meanwhile, the Cronulla Sharks are prioritising mental health this weekend with their inaugural GotchaForLife Mental Fitness Round. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. B&T unpacks all […]

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]