Powershop Launches ‘Free Power Mode’ Campaign Via Recently Appointed WhiteGREY
Powershop has launched ‘Free Power Mode’, giving customers a day of free power to celebrate renewable generation when the wind is blowing at its wind farms, in a tactical campaign by whiteGREY.
As determined by the wind, Free Power Mode is activated for 24 hours, with the campaign going live to inform customers they can get free power for the day.
New customers are also able to switch and receive the equivalent of a free day of power. The campaign includes curated video, radio, outdoor, digital, social media and PR.
Free Power Mode is whiteGREY’s first tactical campaign with Powershop since being appointed earlier this year.
Since joining forces, whiteGREY has been managing Powershop’s performance media and was tasked with launching the brand into South Australia.
Powershop chief customer officer of Catherine Anderson said she was pleased to give customers free power for the day to celebrate when the wind is blowing at their wind farms.
“We’re keen to try something out of the box that celebrates renewable generation while supporting our customers and their hip pockets. A day of free power is just one of the many initiatives we have, to put our customers first,” she said.
Directed by Otto’s Julian Lucas, the campaign’s films take viewers behind the scenes at Powershop HQ for a lighthearted look at what happens when Free Power Mode is activated.
whiteGREY ECDs Joe Hill & Garret Fitzgerald said: “Free Power Mode is a great customer initiative by Powershop that celebrates renewable energy across Australia. To bring it to life this fun, tactical campaign can be deployed in response to the wind.”
CREDITS
Client: Powershop
Creative & Digital Media agency: whiteGREY Melbourne
Media Agency: Media33
PR Agency: Character & Distinction
Production Partner: The OTTO Empire
Latest News
Made This Launches Mercedes-Benz Van’s New Online Store Through Massive LED Show
To launch Mercedes-Benz Van’s online-store, specialist production company, MADE THIS, in collaboration with Team X Australia, developed the “Your Van, Your Way” campaign to highlight the new options for purchasing and customising your Mercedes-Benz Van, online or in-store. The campaign showcased the unique flexibility Mercedes-Benz Vans provides. The shoot took place in Melbourne, at NANT […]
News Corp Launches Indigenous Sport Week Editorial Campaign
News Corp Australia’s annual Indigenous Sport Week has kicked off. Running from May 20-26, the editorial campaign celebrated the rich history, and future, of Indigenous Sport in Australia through storytelling. Each year, News’ sport newsrooms across the country prioritise supporting the AFL and NRL Indigenous rounds and super netball first nations round. The coverage is […]
New “Population: Unexpected” Boomtown Brand Positioning Celebrates Regional Australia, Via Thinkerbell
Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians unveiled a new multi-channel campaign featuring the brand positioning of Population: unexpected. The new campaign was designed to celebrate and reinforce the exponential opportunity that advertising in regional Australia offers businesses. The campaign shone a spotlight on how the burgeoning regional […]
Cairns Crocodiles: The Most-Shortlisted Agencies
The shortlist for the inaugural Cairns Crocodiles Awards was revealed at the start of the month, featuring work for brands as storied as FIFA, Adidas, KFC, Unilever and Netflix created by agencies from New Zealand, Singapore, Japan and, of course, Australia. But which agencies have picked up the most nominations? Here, we dive into the […]
Samsung Ads’ “Behind The Screens” Event: Showcasing Market Leadership In Connected TV
On a crisp afternoon at Hinchcliff House in Sydney, Samsung Ads hosted its “Behind The Screens” industry event, inviting key decision-makers from the media and advertising sectors to discuss how TV plays a role in their screens approach. The event focused on how the rise of streaming and technology is influencing viewing behaviours. Throughout the […]
UM Hires Former Carat Client Partnerships Head To Lead Optus Account
Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]
Roy Morgan: Written News Reaches 97% Of Aussies
Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]
‘Blair Is Mr Happy, Beau Is Mr Dopey, I’m Mr Grumpy’ – Top Gear Australia Hosts Reveal What It Was Really Like Filming
Top Gear features the cars you could never afford to drive. It's a bit like the bogan's Gourmet Traveller, really.
Nine’s Total TV Sales Lead Richard Hunwick To Step Down
Nine's Richard Hunwick calls time after 15 years. Hoping for a last trip to the Olympics before getting the gold watch.
Yahoo Academy Culminates With Pitch-Off For Musicians Making A Difference With Trip To Cannes In Cairns On The Line
B&T happy to support the Musicians Making A Difference initiative. Particularly any that encourages more Watusi.
TV Ratings 16/5/24: Nearly 2 Million Tune In To See Sky Blues Win In Women’s State Of Origin
B&T does make jokes about the Budget reply speech but, to his credit, Mr Potato Head rated OK last night.
Binge Launches “Scene:Scents” Sensory Entertainment Campaign, Via Thinkerbell
There's now scented candles to pair with BINGE shows. We're hoping Rex Hunt's Fishing Adventures doesn't hear about it.
Jolt Partners With Veridooh For Verification Of Its EV Charger Placements In UK
Although B&T's an avid supporter of EV cars, we'd definitely miss the smell of petrol and the service station pie.
Nine Ad Manager Named Principal Sponsor Of CommBank SmallBiz Week
CommBank's SmallBiz Week is coming to Melbourne on the 29-30 May. B&T's as confused as you are on how that's a week.
Pet Circle & Seven Communications Partner On “Pawtition” To Get Pets On Public Transport
B&T's concerned about the fleas, urine & faeces on public transport - and that's just from fellow passengers!
‘A Win-Win’ – How The Matildas Helped CommBank Become A ‘Globally Iconic Brand’ For The First Time
CommBank's sponsorship of the Matildas is a sport marketing masterclass. The opposite to Nick Kyrgios & his sponsors.
VML Australia Dominates The One Show With 5 Gold Pencils
VML Australia flying the flag at the One Show Awards in New York. Not that we need more flag waving at the moment.
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
In a further blow to ventriloquism everywhere, new research says consumers prefer information over funny videos.
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is better than asking is this business highly flammable.
Digitas & Heckler Singapore Launch Animated Symphony For Riot Game’s Valorant Champions Tour Pacific
Stony silence between you and the graphic arts team at Friday drinks? This gaming news could be an ice breaker.
Wavemaker Global CEO Toby Jenner Appointed Global President, GroupM Clients
Wavemaker’s Toby Jenner continues his career trajectory. But is it enough to move him up to the first class lounge?
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals her fertilisers & pruning tips to success.
Real Home Care Clients & Staff Star In New HammondCare Campaign
Aged care commercial uses real life clients & staff. B&T has not contacted the actor's union for comment.
Mutinex’s Henry Innis: “I’m Imperfect As A Leader”
Mutinex is being touted as one of the hottest start-ups in the land. And we don't mean that in an Elizabeth Holmes way.
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
B&T loves to report new hires as it shows the healthy state of the industry. That and cocaine usage at work functions.
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
As you read first in B&T, there are significant comings-and-goings at Initiative. Though mainly goings, if we're honest.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.