VicHealth Appoints Pretty Neat for Two-Year Youth Initiative

VicHealth Appoints Pretty Neat for Two-Year Youth Initiative
Warren Davies
By Warren Davies



Melbourne Creative Agency Pretty Neat has been appointed by health promotion foundation VicHealth to run a youth health engagement initiative over two years to highlight the effects of alcohol consumption on society.

The appointment follows a competitive agency tender in August-September of this year. Pretty Neat will be responsible for the strategic, digital, creative development and promotion of the initiative in 2018 and 2019.

The project team will work closely with young people to understand their views and communicate these in impactful ways as well as create meaningful conversation on the topic.

The initiative will also develop partnerships between VicHealth and organisations with a shared interest in the views, actions and wellbeing of young people.

VicHealth CEO Jerril Rechter said the initiative aimed to change the conversation about young people and alcohol.

“This initiative is all about empowering young Victorians to discuss and explore the role alcohol plays in their own lives,” Ms Rechter said.

“We know that rates of drinking has decreased in young people and we want to find out more about why that is and how we can use this momentum to bring about broader alcohol culture change.

“We’re excited to have appointed Pretty Neat to help us deliver this initiative and we look forward to hearing what young Victorians have to say about alcohol culture.”

“We’re keen to hear from young people and to see them have their say on alcohol and its impact on society,” said Pretty Neat Managing Director Warren Davies. “Often young people get an earful from parents and the media and there’s a perception they are problem drinkers. It’s not often true.”

The project is already underway and comes off a strong year for the agency working with new clients in utilities, technology, FMCG, SaaS, lobbying, The Arts and not-for-profit sector. The agency is applying a range of methods to help brands and organisations get closer to their customers and stakeholders for better outcomes everywhere.

“We’re keen to hear from the best talent in the region as we grow,” said Warren. “If you believe good business can be a force for positive change – and can demonstrate that – we’d love to hear from you.”

The initiative will be in market in the first half of 2018.




Please login with linkedin to comment

pretty neat VicHealth

Latest News

REA Group Delivers Booming Q3 Performance
  • Media

REA Group Delivers Booming Q3 Performance

REA Group has announced its results for the nine months ended 31 March 2024 as reported by News Corporation. The News Corp report includes US GAAP financial information for REA Group and its subsidiaries (the Group) for the nine months ended 31 March 2024. Group financial highlights from core operations for the nine months ended […]

iProspect Reveals 2024 Level Up Committee Cohort
  • Media

iProspect Reveals 2024 Level Up Committee Cohort

iProspect, a dentsu company, has revealed the 2024 cohort of its Level Up Committee, a shadow executive leadership team. The Level Up Committee, following a successful inaugural year, is an internal program designed to give iProspect team members access to leadership opportunities and was born out of the agency’s employee value proposition “where the ambitious […]

Surge In Kayo Subscriptions Helps Offset Foxtel Broadcast Declines 
  • Media

Surge In Kayo Subscriptions Helps Offset Foxtel Broadcast Declines 

Kayo has been a shining light for Foxtel Group’s subscription video services in their latest quarterly report. The group – which includes Foxtel’s subscription broadcast service and streamers Kayo, BINGE and Foxtel Now – reported Q3 revenue of $455 million in the quarter, down by  $22 million, or 5 per cent, compared with the prior […]

DEPT Doubles Down On Creativity With New APAC Executive Creative Director 
  • Advertising

DEPT Doubles Down On Creativity With New APAC Executive Creative Director 

Global digital agency DEPT is expanding its creative leadership in APAC with the appointment of Brad Stevens as the Executive Creative Director for the region. In this newly created role, Stevens will spearhead creative endeavours across the APAC region, driving pioneering work, and fostering a culture of excellence for clients such as Grill’d, eBay and […]

JCDecaux Unveils Giant Melbourne Wrap Around OOH Site
  • Media

JCDecaux Unveils Giant Melbourne Wrap Around OOH Site

JCDecaux has unveiled its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, said: “JCDecaux […]

Brazilian Ad Agency Africa Creative Releases Powerful Gay Conversion Therapy Film
  • Advertising

Brazilian Ad Agency Africa Creative Releases Powerful Gay Conversion Therapy Film

Following its premiere at the Cortina Film Club, the short movie is being made available on TikTok and Instagram to drive greater awareness of persistent anti-LGBTQIAPN+ policies and practices “The Cure” brings critical attention to the contemporary cruelties associated with homophobia with a searing story that takes aim at a history of harmful attitudes and […]

Mackenzie Arnold & Tony Gustavsson To Take Part In Inspiring Conversation At Vivid Sydney
  • Marketing

Mackenzie Arnold & Tony Gustavsson To Take Part In Inspiring Conversation At Vivid Sydney

CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June. Champions of Change: Mackenzie Arnold and Tony Gustavsson will explore the dynamic between coach and athlete, offering an in-depth look at the pressures and […]