Round-Up: The Best Brand April Fool’s Hoaxes From The Weekend

Pen the acceptance speech and ready your best thongs and muumuu, because the Cairns Crocodiles shortlist has arrived.

Posted 1 day Ago

Recommended

by B&T Magazine

The Hit Network has announced Perry ‘Pez’ Lazaris will be taking over the Hit Network’s regional Afternoon shift from Monday, 6 May. Pez knows a thing or two about radio with a career spanning over 15 years, working in Townsville, Adelaide, Western Australia and most recently, Newcastle. Now, Pez will take over the national regional […]

Many know Garry Dawson as the prolific marketing manager behind the Hopeful Monsters team, but the story many don’t know is how a chance encounter at a local cafe just three years ago changed the trajectory of his entire life. Having worked as a teacher for six years at this point, Dawson was preparing a […]

New research from SafetyCulture has shed some light on the number of Aussies working outside without proper sun protection. The survey of more than 1,000 Aussie outdoor workers, which included the likes of tradies, landscapers, and road workers, revealed that almost all (93 per cent) are concerned about the long-term effects of working in the sun. […]

PubMatic has released a new study examining the influence of digital media on shopper behaviour at the top and bottom of the funnel. The research found that retail websites are approximately 50 per cent more effective at driving a response from shoppers than social media. Commissioned by Inside Retail and conducted by PubMatic, 500 Australian […]

Jim Penman, founder of the Jim’s Group, has officially launched Jim’s Life Coaching and intends to help millions of Australians live their best life. “Life coaching is a powerful and effective way to achieve success in business and personal life. It helps people to set their own goals, and then work out how to get there. It has […]

Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When the Brazilian team identified that their name is present in more than 500 tracks […]

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through […]

After introducing “Flatties” a couple of weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin Nigel to motivate all Kiwis to reduce their energy consumption during peak hours. Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even […]

The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday. Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call […]

Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]

B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.

The 1% club did not live up to its name when it comes to TV ratings last night.

Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.

CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.

This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.

Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.

Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.

As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.

Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.

Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.

Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.

Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.

It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.

Airbnb is now letting people stay in "iconic" places that sadly doesn't include the house from Silence Of The Lambs.

Governments are finally waking up to the DV crisis. Here, B&T chats with Jasmin Bedir on the role media can play.

No one is at the coal face of Melbourne radio like Fifi Box. Here, she chats with B&T without coughing up a lung.

B&T continuing our series on sports sponsorships. And, yet again, there's little good news for the ten pin bowlers.

Not since Wonka opened the factory has there been such a hot ticket in town. Here's how to make the most of Cairns.

Quip boss calls out her highlights of the Cannes agenda. We're assuming B&T staff b-boy demonstration was an oversight.

Did your office not make the list? Make sure your boss shouts at least two schooners at office drinks come Friday.

Want to know who the Grandest of the Grand Poobahs in the industry are? Look no further than this exhaustive list.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T thoroughly enjoyed the Ramses exhibition at The Australian Museum, despite thinking we were going to the Archibald.

Last night's TV saw horny farmers beat Lego nerds, who beat fame-obsessed home cooks, who beat a chap with a large fish.

B&T always happy to promote the excellent work of the Starlight Foundation. Less so the Starfish Fanciers Foundation.

There are so many Amazon couriers visiting B&T headquarters at the moment our office dog doesn't know who to maul first.