Have A Squiz At The Top Contenders’ In B&T’s Emerging Agency Of The Year Award
Fancy a look at what a top ’emerging agency’ looks like? Want to have a peek at what your competition is doing? Whatever your reasoning, today in our Showcase series of B&T Awards finalists, we’re bringing you the wonderful work of three of the finalists in the Emerging Agency of the Year awards.
Of the five overall finalists, we’ve got samples from History Will Be Kind, Emotive, The Artistry and The Woolshed Group.
The B&T Awards is set to be an enormous celebration of talented folk in the industry, with 800+ of you getting all dolled up for the evening, and Twitter as the principal sponsor. You can still get tickets here (although we’ve nearly run out) and get your votes in for People’s Choice right here.
History Will Be Kind
History Will Be Kind is a new breed of communications consultancy, operating at the crossroads of PR, social media and digital with a truly integrated approach. We pride ourselves on the creation of high impact, content driven communications programmes that harness the power of storytelling across platforms and devices.
Being a startup gives us freedom to create new ways of doing things and challenge traditional models – we embrace industry shifts and are audience centric, channel agnostic and data driven. We celebrate integrated thinking and diversity, with the team being a mix of PRs, designers, writers, photographers, social media and analytics gurus. It’s a dynamic combination of characters with a shared goal – to create great work.
2016 has been a brilliant year and seen us collaborate with great brands and inspiring people across sectors – from property, health, entertainment and technology, to travel, food, Government and beyond.
We’ve done everything from driving tickets sales for Merlin Entertainments attractions, and positioning International Convention Centre Sydney as a world leading events destination, to elevating coding within the national agenda by launching Code Like A Girl.
Our unique approach in a new communications landscape has driven an 83 per cent increase in client base and 94 per cent net revenue growth.
Business success is one thing, but what sets an agency apart are the people and the passion. We are heavily focused on team development, innovation, and multi-disciplinary collaboration.
Our clearly defined vision, market position and growth focused model ensure that our business strategy has momentum at its heart. We have set ambitious targets for growth and disruptive product and service development. Over the next year, we are on track to double in size again, and cannot wait to make more moments in history for our business, industry and clients in 2017.
Emotive
When Simon Joyce founded Emotive 19 months ago, he was sure of three things; the bar for branded content is speedily being pushed upwards, data can help us give people exactly what they are looking for and the market needs some brave thinkers to make it happen.
Emotive was born with the driving forces of ‘fearless creativity’ and ‘unrivalled amplification’ at the heart. Power descriptors like these are too often used in vain. Not ours.
Our social video content model applies the science of emotion and behavior to every piece of content we create, because human nature dictates that when people feel something, they’re likely to act on it, and communication that can cause action is powerful.
Since launch, we’ve worked with some of the country’s strongest brands including Optus, Virgin Mobile, Student Flights, Subway, Universal Pictures, Uber, Xero, Danone and more. We’ve enlisted world class talent in the Ricky Gervais Series, The Relentless Series with Usain Bolt and iHeartRadio’s Live gig #BieberIsland.
These campaigns have not only seen excellent business results, but in all cases, unrivalled reach and engagement.
See some of Emotive’s work here or cruise the videos below.
None of this would be possible without our people, and although our home at the Beach Haus keeps us happy, our success comes down to our values.
Respect and courage are at the heart of who we are. Add to this a brave client set, a flexible, flat, multi-skilled structure and it’s no surprise that the agency has retained 77 per cent of staff and 100 per cent of client relationships since inception.
We’ve created 30 campaigns, and won eight awards including a Cannes Lion. While this makes us proud, we’ll never let success go to our heads. We obsess over innovation and staying intravenously connected to entertainment culture in our determination to raise the bar and set the standard globally in social video content marketing.
The Artistry
The Artistry’s brand essence is that it “connects and communicates with the power and beauty of art”.
This is the core element of our unique position in the marketplace and the point from which we begin a dialogue with new clients.
It simply means that, where possible, every piece of work that leaves The Artistry is either a piece of art in its own right or has been created with an “artisanal” approach. This approach is supported by our body of proven, effective work.
Our proposition is the more beautiful and unique a piece of work, the more engaging it is, and therefore more likely to be shared to tell a clients’ brand story.
Our Case Studies for B&T Awards / Emerging Agency of the Year were …
- Identifying and alignment of strategy between The Galeries and Art Month Sydney, which resulted in an exhibition of 18 street artists throughout the retail space. The exhibition generated significant a measurable increase in foot traffic and sales.
- Winning the creative development and production of VAEFNO 2016 in Sydney and Melbourne.
Our submission argues The Artistry can claim unique marketplace territory, occupying the space where production, creative and brand intersect. We showcased market positioning and credentials to demonstrate the cost-efficiency of our “consult, create, make” approach.
Under Impact and Momentum we demonstrated how we are responding to the increasing migration of total marketing budgets online, and how our content approach is designed to engage digital eyeballs.
Our curated instagram account @the_artistry and newsletter, EVOKE, are key elements in supporting The Artistry’s brand proposition.
Our Commercial Success as a result of our approach generated revenue growth of 117 per cent from 2015, doubling of employees and increase of client base by 136 per cent.
The video above showcases The Artistry’s “Urban Vineyard” project with Destination Queenstown, to bring the food and wine of New Zealand to life in Sydney.
The Woolshed Group
Body Of Work:
The Woolshed Co. is a young, ambitious full service production studio that’s dedicated to creating premium visual entertainment.
We’ve proven our ability across briefs from 3K to 100K. Our body of work to date spans nearly all genres of content, from films to documentaries; studio and news programs; TVCs and viral content.
Film:
Sport:
Fashion:
Education:
The Viral Experiment:
The Viral Experiment was a two year-long journey into the belly of the viral content beast. Lightning strikes, sharks, bears and storm troopers, we used them all to entertain a global audience and create a media storm.
Agency Culture:
Our full-time staff structure defies the conventional reliance on freelancers. By giving our team a full-time job, we like to think we’re creating a supportive and stress-free environment that nurtures creativity.
This structure also allows us to keep costs down, maximising profits and delivering exceptional quality content to our clients on a tighter budget.
Impact and Momentum:
Post Production Facilities:
Rather than rely on external post-production facilities, we bucked established industry thinking and built our own facilities in-house.
This means our own facility, which we’ve dubbed ‘Fine Cuts’ has all the high-end luxuries at a fraction of the normal price. We’ve also diversified our income stream by offering the fine-cuts space for hire, both to our clients and our industry peers.
Internal, Full-time Staff:
We’ve gone against the grain of a typical production house and built up a team of core members who are full-time staff. We believe passion needs a stable foundation to continue growing.
Our core team is always available to handle small-to-medium production jobs, avoiding the need for freelancers. This means we can keep costs down, maintain closer control over quality and efficiencies, and still make a profit on small jobs.
Cheers to our gorgeous sponsors for all their help getting this incredible evening up and running!
Please login with linkedin to comment
Advertising Standards Bureau ASIC closure emerging agency of the year Marketing Research the woolshed groupLatest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
Luc Wiesman, founder of DMARGE, has launched a creator-led social media agency, Feedstar. This venture extends his and the team’s expertise in digital publishing to social media, offering strategic, creative, and management solutions that resonate with male and female Millennials and Gen Z. With 14 years of experience reaching millions monthly across platforms like Facebook, […]
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Being defeated is distinctly better when a really low amount of people are watching.
Hotglue Cashes In With La Trobe Financial Digital Media Account
La Trobe Financial has named Hotglue as its official Australian digital media agency partner, after a competitive pitch process. Hotglue will partner with La Trobe Financial to deliver the brand’s always-on digital media strategy, planning and buying. The Hotglue team has expanded to 55 staff in recent months off the back of several client wins […]
M&C Saatchi’s Sydney Creative Lead Exits
One of M&C Saatchi’s top creative directors has left the business among a small number of redundancies. The agency’s Sydney group creative director Sharon Edmonston (pictured above), who was promoted to her role in February 2023, has left. An M&C Saatchi spokesperson said: “As M&C Saatchi embraces the optimum creative structure for our clients’ needs […]
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Universal Music Group (UMG) have secured the future of Taylor Swift-backed TikTok videos by signing a new multi-dimensional licensing agreement. the deal will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global community. The news comes after UMG failed to reach a deal with […]
HAVAS Red launches inaugural Influencer White Paper
HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural The State of the Influencer in 2024: A Client’s Perspective whitepaper. To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
Two Sides has challenged over 2,650 organisations found to be communicating greenwashing messages to their customers. Over 1,180 organisations have, so far, removed misleading anti-paper statements. Economic pressures remain the driver for much of greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional […]
Aruga Launches New HQ & Changed Ownership Structure
Aruga has unveiled its new Brisbane headquarters, senior leadership team and a changed ownership structure. Lead Image: L-R – CFO Richelle Power, Co-Founder Donna Kramer, Group Account Director Natalie Ogbourne, Agency Director Tracy Llewelyn, Co-Founder Adam Brunes. The Brisbane-based independent was founded in 2017 by PR wunderkinds Donna Kramer and Adam Brunes in partnership with […]
Delicious & American Express Partner To Launch Month Out 2024 In Syndey
delicious. and American Express have come together for the fifth consecutive year for American Express delicious. Month Out 2024, returning May 1–31. The month-long event returns to Sydney, Adelaide, Melbourne and Brisbane, with dining offers, exclusive experiences and one-off events designed to encourage everyone to get out and enjoy the rich dining culture of their […]
Aussie Ad Market Continues Decline In March
Marketers across most categories are spending less on advertising this year than they did a year ago, which places Australia at odds with spend patterns in the US and Canada, according to Guideline SMI figures. Cinema and out of home are the only media channels that did not contract in March as ad spend continues […]
VMA Focuses On Skills And Training For Members
The Visual Media Association (VMA) concluded its eight-week P.o.P (Power of Print) webinar series this week with a talk from David Barron, executive manager of Stakeholder Relations, Manufacturing Industry Skills Alliance (MISA) on the work MISA does to support skills and training in our industry. The webinar highlighted industry’s needs for improving apprenticeship completion rates, […]
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Getty Images yesterday held a Webinar to announce the release of its “Building Trust in the Age of AI” report. The study aims to empower marketers and communications professionals by providing data-driven insights into the integration of AI-generated content within marketing and communications strategies. Supported by the company’s cutting-edge visual and creative intelligence platform, VisualGPS, […]
The National Breast Cancer Foundation Partners With VML To Boost Funds
Today the National Breast Cancer Foundation (NBCF) and VML announce their partnership in Australia. Together they will create a future-focussed, connected marketing and customer experience strategy that will propel the not-for-profit’s ability to raise funds and continue to invest in world-class research towards their vision of Zero Deaths from breast cancer. The team will develop […]
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
The Hit Network has announced Perry ‘Pez’ Lazaris will be taking over the Hit Network’s regional Afternoon shift from Monday, 6 May. Pez knows a thing or two about radio with a career spanning over 15 years, working in Townsville, Adelaide, Western Australia and most recently, Newcastle. Now, Pez will take over the national regional […]
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Many know Garry Dawson as the prolific marketing manager behind the Hopeful Monsters team, but the story many don’t know is how a chance encounter at a local cafe just three years ago changed the trajectory of his entire life. Having worked as a teacher for six years at this point, Dawson was preparing a […]
Scott Cam Urges Tradies To Prioritise Sun Protection
New research from SafetyCulture has shed some light on the number of Aussies working outside without proper sun protection. The survey of more than 1,000 Aussie outdoor workers, which included the likes of tradies, landscapers, and road workers, revealed that almost all (93 per cent) are concerned about the long-term effects of working in the sun. […]
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
PubMatic has released a new study examining the influence of digital media on shopper behaviour at the top and bottom of the funnel. The research found that retail websites are approximately 50 per cent more effective at driving a response from shoppers than social media. Commissioned by Inside Retail and conducted by PubMatic, 500 Australian […]
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Jim Penman, founder of the Jim’s Group, has officially launched Jim’s Life Coaching and intends to help millions of Australians live their best life. “Life coaching is a powerful and effective way to achieve success in business and personal life. It helps people to set their own goals, and then work out how to get there. It has […]
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When the Brazilian team identified that their name is present in more than 500 tracks […]
Effie Worldwide Strengthens Board With 6 New Members
Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through […]
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
After introducing “Flatties” a couple of weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin Nigel to motivate all Kiwis to reduce their energy consumption during peak hours. Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even […]
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday. Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call […]
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.