“May The Fourth Be With You”! And Why Stars Wars Remains A Marketer’s Dream

B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]

Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.

Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.

The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.

This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.

Posted 8 hours Ago

Opinion

by B&T Magazine

It was a good night for lovers of farming and love.

The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.

New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.

Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.

Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.

In what would've been a delicious irony, alas this Optus news didn't get leaked in a major security beach.

Is the fear of shark attack holding you back from a professional surfing career? This new surf park could be the ticket.

Houston - we don't have a problem! Well, not anymore with the appointment of these other-worldly recruits.

Do you like your ads to arrive 25 minutes later than scheduled? JCDecaux now boasts Transport for NSW's bus ad contract.

Commbank teams with 10 for a new financial literacy program. Pensioners and the unemployed are advised not to watch.

Here's a top initiative by the IMAA that B&T's proud to get behind. Unlike the 20 hotdogs in 20 minutes challenge.

Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"

The QMS team seemingly now the ones to ask for a hot tip at Rosehill after partnering with the Australian Turf Club.

Often visit Stockland malls only to forget the very reason you came in the first place? Let VMO give you a gentle prod.

Paramount's Tim Wall exits the TV business after 12 years. Confesses the Rove years were the most taxing.

Think first birthdays and fairy bread and dirty nappies spring to mind. Not to say it didn't happen at this one either.

If anything, this campaign does beg the question - at what age does Star Wars cut off as a cultural phenomenon?

New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?

Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.

Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.

B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.

Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.

Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.

New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.

PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.

Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.

The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.

If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.

Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.

Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.