Campaign: SurfStitch Launches ‘Let There Be Summer’

Campaign: SurfStitch Launches ‘Let There Be Summer’

Brand experience agency Traffik has created a series of interactive, shoppable videos as part of SurfStitch’s Summer 14/15 campaign, “Let There Be Summer”.

Based on the affect seasons have on our moods, pastimes and fashion choices, the TV and digital campaign sees skateboards, bikes, shorts and hats ‘coming out of hibernation’ in a series of summer-themed, vignettes.

“The team at Traffik immediately picked up a strong instinct for our brand and what summer means to our audience and they have shaped what we feel is some exciting communications to showcase our summer stories and direction,” said Martin Corr, global marketing director of SurfStitch.

Creative lead at Traffik, Adam Harriden said: “Online retailers operate in an increasingly competitive environment, so it was important for us to illustrate SurfStitch’s point of difference in a way that would resonate with their customers and also deliver a unique, engaging shopping experience.

Credits:

Creative Director: David Mardon

Creative Lead: Adam Harriden

DOP: David Child

Photography: Katrina Parker

Lead Design: Dan O’Mara

Digital Producer: Mark Jekot




Latest News

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]

TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
  • Media
  • TV Ratings

TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife

It was a good night for lovers of farming and love last night as all-new Farmer Wants a Wife hit the screens. The show was welcomed back with open arms and open eyes by the Aussie viewing public, picking up a total TV national reach of  2,260,000. Seven News was the show with the highest reach […]