The Winners Of The 2014 Advertising and Marketing Awards
Newspaper media’s creative, sales and marketing teams from across Australia, New Zealand, the South Pacific and South-East Asia were recognised at the 2014 Advertising and Marketing awards event, held in Sydney last night.
The revitalised program, combining the highly successful ad awards with the marketing categories of the Newspaper of the Year awards, attracted a record 450 entries from Australia, New Zealand, the South Pacific and South-East Asia.
The Advertising Awards categories recognised publishers’ in-house work, while both agency and in-house executions were eligible for the marketing categories.
“It was pleasing to see such a high number of entries and the excellent calibre of submissions made it very tough for our panel of judges. I would like to congratulate all the award winners as we seek to recognise and celebrate outstanding talent and the advertising and marketing activities of the news publishing industry,” The Newspaper Works CEO Mark Hollands said.
The Newspaper of the Year awards will be announced tomorrow night at a gala event at Sydney’s Ivy.
The full list of 2014 Advertising and Marketing award winners are:
ADVERTISING AWARDS WINNERS:
Print Awards
Best Single Advertisement for a Client:
- National/Metro: Sunday News, Fairfax NZ – Turbo
- Regional: TheCairns Post – Active Health
- Community: Noosa News – Franks Noosa Fitness
Best Print Campaign for a Client:
- National/Metro: News Corp Australia – Touring Tasmania
- Regional: Geelong Advertiser – Geelong Travel Expo
- Community: Coffs Coast Advocate – Parkbeach Plaza Shop for Coffs Coast Schools
Best Feature / Supplement / Native Advertising Environment:
- National/Metro: The Daily & Sunday Telegraph / Herald Sun / Courier-Mail + 82 community publications – Shop Small, American Express
- Regional: Newcastle Herald – DisabilityCare Australia
- Community: The Courier, Narrabri – Centenary Edition
Best Print Idea or Innovation Presented to a Client or Agency
- National/Metro: Sunday News – Turbo
- Regional: Manning Great Lakes Extra – The Tradies Toolbox
- Community: Leader Community Newspapers – Hoyts Ribbon
Digital Advertising
Best Single Advertisement for a Client:
- National/Metro: The Sydney Morning Herald – South Australian Tourism Commission
- Regional: Illawarra Mercury – Three Chimneys
Best Digital Campaign for a Client:
- National/Metro: The New Zealand Herald – Silver Fern Farms
- Regional: The Examiner, Launceston – Tasmanian Turf Club
Best Digital Idea or Innovation:
- The Sydney Morning Herald – Lego Blockbuster
Best Microsite / Native Advertising:
- The New Zealand Herald – Tourism Australia – Wish It Win It
TRANSMEDIA – Best Integrated Campaign for a Client:
- news.com.au / Herald Sun / Daily Telegraph / Courier-Mail / The Advertiser, Adelaide – NAB Traveller Card Campaign
Craft
Best Copywriting:
- The Australian Magazine, The Weekend Australian – ANZ Campaign
MARKETING AWARDS WINNERS
Trade Campaign of the Year:
- National/Metro: Fairfax Media – Weekend Compact Launch
- Regional: Sunshine Coast Daily – Town Proud
- Community: Community Newspaper Group – Food for Thought
Consumer Campaign of the Year:
- National/Metro: The Sydney Morning Herald & The Age – Clique, Photographers’ Association
- Regional: Bendigo Advertiser – News Now
- Community: Leader Community Newspapers – Leader Local Grants
Best Cause-Related Campaign or Community Service:
- National/Metro: The Daily Telegraph & The Sunday Telegraph – We’re For The Bush
- Regional: The Land – Glove Box Guide to Mental Health
- Community: Community Newspaper Group – HBF Junior Sports Hero Awards
Sponsorship of the Year:
- National/Metro: stuff.co.nz – Round the Bays
- Regional (TIE): Post-Courier, Papua New Guinea – Sponsorship of United Bougainville Training Institute
- The Courier: Run Ballarat Sponsorship
- Community: Hutt News / Upper Hutt Leader – Great Toyota Giveaway
Best Young Reader Program:
- The Fiji Times: Kaila! – Design Your Own Newspaper Project
EXECUTIVE EXCELLENCE WINNERS
Team Collaboration / Team Player of the Year:
- News Corp Australia; Herald Sun / heraldsun.com.au / mX / Leader Community Newspapers / The Australian – Melbourne Now Campaign
Creative Services Team of the Year:
- Advertising Creative Team, APN News & Media, New Zealand
Sales Person of the Year:
- Edwina Sahhar, Fairfax Media
Sales Team of the Year:
- National Agency Sales Team, Fairfax Media
Designer / Creative Services Professional of the Year:
- TIE Melanie Yun, News Corp Australia
- Clare Catt, News Corp Australia
Sales Manager of the Year:
- Chris Gallichio, Herald & Weekly Times / Leader Community Newspapers
Marketing Team of the Year:
- National Trade Marketing Team, Fairfax Media
Marketer of the Year:
- Johnson Goh, Swee Gim – Singapore Press Holdings
The Judges for the 2014 awards were:
Gai Le Roi, Paul Dovas, Simon Wake, Sunita Gloster, Nicole Boyd, Sophie Madden, Denise Shrivel, Peter Miller, Jane Schulze, John Sintras, Mark Harricks, Ray Black, Allison Whitelaw, Matthew Green, Rick Slowgrove, Grant Booker, Jenny Stiles, Dean Gould, Ashadi Hopper, Tom Cooper, Herbert Kieleithner, Scott Player, Jay Morgan, Ian Perrin, John Kroll, Kim Dalton, Warren Beeby, Rick Neville, Tony Gillies, Darrell Mullen, Peter Clark, Steve Packham, Peter Coleman, John Hancock, David Hovenden, Doug Wills, Gavin Ellis, Peter Cornelius, Glen Frost, Chris Pash, Justin Stone, Tim Burrowes, Brad Howarth, Marcelo Silva, Claudia Sagripanti, Joe Zeff, Andre Slade, Simon Sharwood, Mark Challinor, Richard De Nys, Stuart Cameron, Karyn Crawford, Bill Cain, Cheryl Senter, David Leeson, Geoff Hiscock, Jeff Darmanin, Andy Moger, Hugh Martin, Samantha Amjadhali, Malcolm Alder, Ian Moore (non-voting chair of Newspaper of the Year panel).
Latest News
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.
RyvalMedia Flies Off With RedBalloon Media Account
Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.
“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.
ANZ, Lyre’s, Uber, Adam Ballesty & An Australian Of The Year – More Big Names Join Cannes in Cairns, Presented by Pinterest!
Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.
Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
It's another teaser to the awesome talent you can expect in Cairns. Oddly, no sign of the B&T staff barbershop quartet.
M&C Saatchi Sport & Entertainment’s Steve Martin & Jamie Wynne-Morgan Sign Off From Agency They Set Up
Will Steve and Jamie ape Maurice and Charles with their new agency name? Stay tuned to B&T to find out.
Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
Is your dream weekend Uber Eats & a Netflix binge? More toilet breaks are on the way, as streamer amps up ad offerings.
Boom, Boom, Boom! Get Ready For the Boomtown Bus Whisking You To Cannes in Cairns, Presented By Pinterest In Style!
Worried your hibiscus print kaftan might overshadow things in Cairns? Fear not, as you can see this bus from space.
On The Menu Joins Forces With TBWA\Melbourne To Melt Freezer Shame
This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?
IMAA Announces Digi-Byte Event Featuring Industry’s Top Talent Plus “Immersive” Gaming Competition
The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.
Bowel Cancer Revealed As Australia’s Deadliest Creature In New Campaign, Via Ogilvy Health
Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.
Who’s In Charge? B&T Reveals The Best Of The Best Industry Association Chiefs!
B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.
TEDxSydney Splits Into Two; Check Its New Creative Program
TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.
TV Ratings 14/5/24: Punters More Interested In Farmer Wants A Wife Drama Than Jeremy Clarkson’s Agricultural Adventures
Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.
Paper Moose and Innocean Australia launch Love Our Work Industry Charter
It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.
IAB: Privacy Act Changes Might Lead To “Nonsensical Outcomes” For Digital Advertising As Industry Wrings Hands
B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.
Fortress Games Hits Play On Partnership With Havas Network’s Organic And One Green Bean
The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.
Fabulate Launches New List Of Fastest Growing Aussie Creators, Including Leah Halton, Across Social Media
A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.
Find Your Work-Life Balance: ‘Airbnb’ Your Next Job With ViewJobs
Farmer Wants A Wife piqued your interest in all things regional? See who's hiring with this regional job initiative.