Roy Morgan Reveals What’s Hot And What’s Not In Newspapers And Magazines

Roy Morgan Reveals What’s Hot And What’s Not In Newspapers And Magazines
SHARE
THIS



The Roy Morgan readerships stats have arrived, and are painting a positive picture for the future of both newspapers and magazines.

Per the figures which look at the year to June 2016, with regional papers on the up, and weekend papers drooping slightly. Print magazines still reached 12,477,000 Australians 14+, up 0.8 per cent compared with the 12 months to June 2015.

NEWSPAPERS

In the weekday newspaper stakes, Fairfax’s The Herald Sun remained the most-read weekday newspaper in print, despite a 2.1 per cent drop in readership.

News Corp’s The Daily Telegraph saw the biggest readership gain of the lot, yet still trailed behind the leader by over 200,000 readers on average. Amid claims that weekday print papers are dead, four regional metropolitan weekday newspapers scored double-digit proportional growth in readership; the Newscastle Herald, The Advocate, Geelong Advertiser and Gold Coast Bulletin.

In the weekend world of news, the winner was The Daily Telegraph, up 0.5 per cent to 608,000 readers on Saturdays, while the Sunday Telegraph remains the most-read print masthead in the country with 1.01 million readers per average issue (down 0.9 per cent).

The Saturday Paper is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue.

Given weekend newspapers are being banked on as the future of print, it’s not entirely reassuring that Sunday paper readership fell by almost seven per cent to less than 4.5 million people.

Including all print readership, web visitation and app usage, the Sydney Morning Herald remains Australia’s most-read masthead, reaching a combined audience of 4,081,000 in an average week. Seventy-one per cent of the masthead’s audience read it only via web or app, just 15 per cent read it only in print, and 14 per cent saw news in both formats across the week.

The Tele was in second spot behind SMH for total readership, however still sat just shy of one million readers behind.

Proving that readers are fast moving to digital forms of news, however, Roy Morgan CEO Michelle Levine said, “Well over half of each metro masthead’s total audience now access it via website or app, ranging from 54 per cent of the Newcastle Herald’s to 85 per cent of the Sydney Morning Herald’s”.

MAGAZINES

The best performing print magazine categories year-on-year were Food & Entertainment (with the combined net reach of the category growing 14.76 per cent), Business, Financial & Airline (up 4.6 per cent), General Interest (up 3.26 per cent), Music & Movies (up 2.66 per cent), Health & Family (up 2.66 per cent), and Home & Garden (up 1.26 per cent).

Among the top 20 most read mags, Coles Magazine, published by Medium Rare agency on behalf of Coles, sits atop the list, and grew 28.6 per cent to almost 3.5 million readers per average issue.

Up next were Fresh, up over 22 per cent to over three million, and Pacific Magazine’s Better Homes & Gardens, up 2.3 per cent to 1.86 million, beating other Bauer title Australian Women’s Weekly who only grew 0.9 per cent to 1.77 million.

NewsLifeMedia’s Taste.com.au Magazine saw the biggest jump, up by 37.7 per cent in readership to 573,000.

Losing out in the readership game were publications such as Woman’s Day, down 10.7 per cent, That’s Life, down 11.7 per cent, Take 5 down by 13.3 per cent and Reader’s Digest Australia, dropping 12.9 per cent.

Many other magazines outperformed their category per Roy Morgan stats. Yours bucked the trend in Women’s Lifestyle (up 17.9 per cent to 138,000), while GQ did the same in Men’s (up 12.9 per cent to 79,000); in Women’s Fashion, the stand-outs were Vogue Australia (up 3.1 per cent to 334,000) and Frankie (up 2.6 per cent to 320,000).

Overall, print clearly remains the cornerstone of magazine reach. Vogue continues to have the highest online reach overall (422,000), while only it and Gourmet Traveller so far reach more readers online than in print. The only other titles to reach less than 60 per cent of their total Audience via print are Cosmopolitan, Reader’s Digest, Time Magazine, and The Monthly.

“Unlike for newspapers, print remains the dominant channel through which Australians interact with magazine titles,” Roy Morgan CEO Michelle Levine said.

“Accumulation shows how a magazine’s total audience ‘accumulates’ or grows week by week as people read their copy and pass it on to others to read. Understanding this dynamic is imperative for advertisers and agencies to maximise Return on Investment (ROI) – by optimising flighting of magazine campaigns as well as ‘being in the know’ about when to best measure ROI.”

 

Latest News

Aristotle’s Relevance To Experiential Marketing
  • Opinion

Aristotle’s Relevance To Experiential Marketing

In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of history’s greats in his take on the 2018 experiential marketer… Extraordinary ideas are rarely serendipitous or eureka moments. They are the culmination of shared thoughts and notions that have been twisted and turned, built on and built from. They are […]

Opinion

by B&T Magazine

B&T Magazine
Samsung  Kicks Off First Campaign With Tim Cahill Via Leo Burnett
  • Campaigns

Samsung Kicks Off First Campaign With Tim Cahill Via Leo Burnett

Samsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE. TIMVITE is an interactive digital campaign that encourages Aussies to invite their mates to watch this year’s biggest sporting events together. The activity supports Samsung’s QLED TV category, which includes a range of 75” and 85” large screen TVs, because […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”
  • Media
  • Technology

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”

Weploy began with a shared realisation between two friends that recruiting quality staff had become too complicated and it was high-time so declutter the process. Based in Melbourne, the start-up combines Tinder-style online skills-matching with Australian job market, and in doing so, rids eager employers of the strenuous – and at times incredibly uncomfortable – […]

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
  • Marketing

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. Nielsen’s investment in L&J enables an unparalleled and powerful […]