New York Real Estate Agency Forced To Apologise Over Sexist Ad

New York Real Estate Agency Forced To Apologise Over Sexist Ad

New York City real estate website has launched a new campaign “Find Your Formula” which has been accused of stereotyping the city’s neighborhoods and being super sexist showing a ‘finance bro’ dumping his college girlfriend once he gets a raise and move into the Meatpacking District ‘hood.

B&T Magazine
Posted by B&T Magazine

Here’s the “find your formula” ads:

streeteasy-east-village streeteasy-west-village streeteasy-manhattan streeteasy-7 streeteasy-6 streeteasy-2

Twitter first attacked the ads for using stereotypes about New York’s suburbs: toxic waste (Gowanus), rats and roaches (East Village), hedge-fund babies (Meatpacking) and third marriages (Upper East Side).

Other people attacked the sexist cartoons in the campaign:

“We sincerely apologize to those who interpreted this ad to be anything beyond what our goal was: to parody New York characters to capture the choices that renters and buyers make to live in the city we all love,” the company said in a statement. “The intention of this ad and all the creative in our campaign was never to upset or offend, so this reaction is something that we take very seriously and are taking action to remove it from the campaign’s rotation.”

CREDITS
Client: StreetEasy
Campaign: “What’s Your Formula?”
Agency: Office of Baby
Creative Partner: Paul Caiozzo
Creative Partner: Nathan Frank
Art Director: Esai Ramirez
Copywriter: Steve Mcelligott, Jerome Marucci
Executive Producer: Anthony Nelson
Illustrator: Shy the Sun