Independent agencies, N2N and Fuel Communications have launched a new digital marketing agency, Touch Creative, to provide clients specialist digital marketing capabilities. The agency is headed up by newly promoted partner Lewis Shields, who has led digital and integrated projects for N2N and Fuel for over two years.
Touch Creative is a multi-disciplined team, and includes specialists in strategy, creative, content, design, video, media buy and analytics. The agency supports the rollout of digital and creative services to more than 20 N2N and Fuel clients, and aims to grow its existing base of digital-only clients such as Princess Cruises.
“The launch of Touch is part of our group’s strategy to formalise our digital and creative offering so we can help businesses address through-the-funnel marketing efforts and support with lead generation. We grew our digital revenue by 30 per cent last year and expect that to increase by 55% in the coming year,” said N2N and Fuel Communications business owner, Jamie Verco.
We’re delighted to have Lewis run Touch and come on board as a partner in our business. The digital work he’s delivered during his time with us has had a tangible impact for the businesses we work with. Lewis’ appointment and the launch of Touch will help us accelerate the volume of blended campaigns we deliver to clients.”
Lewis is a recipient of the B&T Top 30 Under 30. Earlier this year, the digital work he led for Vocus Communications was named ‘best investor relations’ campaign at the CommsCon Awards. He is the latest consultant at N2N and Fuel to join the agency’s equity partnership scheme, which launched last year.
“Touch fully utilises digital to help brands connect meaningfully with their audiences to drive leads, loyalty and long-term brand equity through multiple touch points,” said Shields.
Our vision is to strengthen our group’s ability to solve complex problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns.”
The Touch team is driven by three key principles:
- The internet was made to be interesting and we intend to keep it that way through an unrelenting focus on meaningful audience insights, great content and laser sharp targeting.
- Originality is at the heart of what we do, so leading innovation and pushing intellectual curiosity is our reason for being and what allows us to connect brands and audiences.
- Whether it’s awareness, intent or conversion driving, everything is measurable, we are wholly accountable and don’t operate on assumptions.