Content marketing agency Edge is expanding its branded video content capabilities by launching a film division and bringing in film creative Kevin Lim.
The appointment of Lim as head of film and the launch of its Department of Moving Image is part of the agency’s strategy to grow its video services for clients.
Lim (pictured) has previously directed and produced TVCs and branded content for companies including Coca-Cola, Nestle, Sony and Unilever.
Lim said: “The use of branded video content is rising rapidly but much of it isn’t executed with a strong content-driven strategy.
“People connect with narrative, not brand messaging, so we want to offer a broad range of audio visual content – everything from short-life, social content through to high quality narrative short films.”
Richard Parker, head of strategy at Edge, added: “Expanding our video capabilities by launching this new division and bringing on a renowned and talented video creative like Kevin is a natural evolution for Edge.”