New Site Aims To Help Media Pros Build Brand Parternships

New Site Aims To Help Media Pros Build Brand Parternships

Online match-making sites work well in our personal lives, but sadly, they don’t exist in business. Well, that is all about to change thanks to a new Australian start-up called ‘Collabosaurus’, which launches today.

John Bastick
Posted by John Bastick

Many start-ups, small and medium businesses find it extremely hard and time consuming to source and secure effective strategic brand partnerships. It often requires sector knowledge, established connections, plus a whole lot of time creating lists and cold calling, often with little return.

Collabosaurus reduces the time and resources needed to source one-off or on-going effective brand partnerships by bringing to market an online match making-platform. Businesses of all shapes and sizes can set up a project and the software will match them with potential, valuable strategic partners.

Founder and CEO, Jessica Ruhfus, believes Collabosaurus is a great online tool for Australian start-ups and small businesses looking to expand their business quickly and efficiently.

“The great thing about Collabosaurus is that it breaks down the barriers of business size, budget and location, which often get in the way of valuable collaborations. Brands using the platform can use their marketing assets, such as social media influence or a fantastic contact list, as currency, meaning a huge budget isn’t required to gain traction when implementing a partnership or to take advantage of valuable marketing channels,” said Ruhfus.

Another feature is the protection of brands through anonymity. All projects and brand names are kept anonymous until connections are made and accepted. This allows account managers to represent multiple brands safely on their behalf and removes any assumptions or fear around sourcing and securing a partnership.

“Collabosaurus helps all businesses overcome the traditional barriers to collaboration, such as the financial investment, research and networking time required to source and negotiate partnerships. Now, businesses that may not have considered collaborating with others can do so, at the touch of a button, and we hope to see bigger and more creative thinking.”

Brands interested in using Collabosaurus can sign up for free at Collabosaurus.com, where the user is invited to enter details about seeking the type of collaboration they’re interested in securing, their target market, and marketing assets, such as social media following, excess product or email list size.

Based on the project details provided, Collabosaurus then presents back to the user relevant potential partners who are using the platform – this is conducted anonymously and does so using specific algorithms built into the software. Users then send requests to connect with the brands that appear a good match, and if that business is interested, they can connect, the two brands are introduced and invited to collaborate.

There are many job types where Collabosaurus will be a valuable tool – event organisers, PR managers and agencies, publicists, marketing managers and of course small business owners. These people may be seeking sponsors and suppliers, as well as looking to increase exposure on a budget while growing in an effective manner.

“The partnerships enabled by Collabosaurus are a cost-effective and painless way to reach new audiences and grow your business, as well as gain publicity by aligning with events, charities, or campaigns that are relevant to your offerings. If you’re a new smoothie company, for instance, the platform could match you with a yoga event looking for a caterer, which helps extend your reach. Similarly, beauty product retailers might get matched with relevant events where they can sell their products or put them in a show bag. In other scenarios, you can run joint online competitions through social media to gain even more targeted exposure,” said Ruhfus.

Collabosaurus is already making plans to launch in overseas market, with a mobile application also in the works.

“We want to break down the barriers to strategic collaborating even further to facilitate international collaborations, and our eyes are set on the USA, UK and parts of Europe. If a UK brand wanted traction in the Australian market and vice-versa, Collabosaurus would be a logical place to start,” added Ruhfus.