Condom Manufacturer To Start Making Denim Jeans

Condom Manufacturer To Start Making Denim Jeans
SHARE
THIS



We’ve probably all fumbled about with one of its products with some drunk person we’d only just met, and now condom manufacturer Durex is reportedly branching out into fashion.

The famed prophylactic maker has unveiled vague plans to launch a range of denim jeans in the Indian market. It’s also released this trailer, featuring Bollywood actor Ranveer Singh, ahead of the launch.

However, not everybody is so sure a condom company can move into fashion and some are calling it a (confusing) marketing stunt.

Durex has, however, set up a microsite to promote its new range, which is suitably vague. Check it out here.

While the company’s website had this to say: “Durex Jeans condoms are made of quality natural rubber latex. The classic design with lubrication helps you to obtain good sexual pleasure. The special way we make Durex Jeans means they smell better so there are no unpleasant distractions, you can just relax and enjoy.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?