Take Heart Australia Launches Comical Campaign via Hill+Knowlton

Take Heart Australia Launches Comical Campaign via Hill+Knowlton
SHARE
THIS



On behalf of its pro bono client Take Heart Australia (THA), Hill+Knowlton Strategies has just produced a mini web-series featuring an uppity puppet called Resus Andy and comedienne Tegan Higginbotham, written and directed by H+K’s head of content, Nick Snelling.

About to launch via social media, the videos relay the dismal statistics around Sudden Cardiac Arrest in Australia and telling everyday Aussies how they individually have the power to change them.

The videos will be seeded online and pushed out through owned, earned and paid platforms in the lead-up to the charity’s big event on Take Heart Australia Day (Monday November 30) where the entirety of Allianz Stadium will be open to teach high-quality CPR for FREE by paramedics and qualified CPR instructors from the likes of Ambulance Australia, St John’s Ambulance, Royal Flying Doctors Service and many more.

Check out the series below:

Resus is a new puppet operated by award-winning puppeteer Heath McIvor (best known as the talented hand behind Randy Feltface of Sammy J and Randy in Ricketts Lane, but also his puppetry work on productions such as The Hobbit, The Lion, the Witch and the Wardrobe and Walking With Dinosaurs).

Penelope Holloway, managing director, H+K said: “We wanted to come up with something that would both amuse everyday Aussies, but also galvanise them into action. The fact is, the stats around Sudden Cardiac Arrest are woeful for a supposedly developed nation. Each year in Australia, around 30,000 people experience a SCA. The shocking reality is only 9-10 per cent survive. Now, compare that figure with a city like Seattle where over 60 per cent of people survive. Why? Because three-quarters of their population are trained in CPR.  That means Australia has a major problem: every year, up to 12,000 people of all ages are dying who really don’t have to.”

Professor Paul Middleton, THA founder and clinical associate professor of emergency medicine at University of Sydney said: “I cannot thank H+K enough for coming up with this idea and then executing it the way they have. Not only is Resus Andy very very funny, he’s carrying an important message that all Aussies need to hear.

“We think he’s going to be a great way to get people to sit up and pay attention. Plus, the kids love him… even if he does scare the adults a little.”

CREDITS:
Executive Producer: Hill+Knowlton Strategies Australia for TAKE HEART AUSTRALIA
Starring: Resus Andy and Tegan Higginbotham
Writer/Director: Nicholas Snelling
Additional writing: Heath McIvor and Tegan Higginbotham
Director of Photography/Editor/Sound Design: Shayne Cantly of Evolution Studios – www.evolutionstudios.com.au
Music: Shayne Cantly & Dale Reubens
Hair & Make-up: Dempsey Rei
Filmed at VNR Studios, Surry Hills, Sydney: www.vnr.com.au

Please login with linkedin to comment

the hidden house

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Starcom’s Elizabeth Vaz Celebrates 30 Years With The Agency
  • Media

Starcom’s Elizabeth Vaz Celebrates 30 Years With The Agency

Starcom client business director Elizabeth Vaz clocked up a rare milestone in the advertising industry – celebrating 30 years with Starcom this week. Liz began her media industry career with Masius Advertising before she joined what was then Total Media in 1988 as personal assistant to the managing director. In 2001, Starcom and Total Media merged […]

The Trade Desk Founder Talks Connected TV, Netflix’s “Inevitable” Ad Future & More
  • Advertising
  • Technology

The Trade Desk Founder Talks Connected TV, Netflix’s “Inevitable” Ad Future & More

You may have seen him grace the stage earlier this month at Advertising Week in Sydney, and while he was Down Under, Jeff Green was kind enough to chew the fat with B&T. He’s the founder, CEO, and chairman of programmatic behemoth The Trade Desk (TTD), which in its latest earnings update revealed a 57 […]

by B&T Magazine

B&T Magazine
Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

Damien Terakes Joins Havas Media As Client Services Director
  • Advertising
  • Media

Damien Terakes Joins Havas Media As Client Services Director

Havas Media Group has appointed Damien Terakes as client services director. Following multiple new business wins and continued agency growth, the position will see Terakes take on a senior management role across all Havas Media clients in Australia as well as several global accounts. Terakes has built an impressive media career, with more than 30 years’ experience as […]

Cindy Gallop’s Six Principles For Creating Experiences That Connect
  • Marketing

Cindy Gallop’s Six Principles For Creating Experiences That Connect

The inimitable Cindy Gallop returned to Australia this week to give a high-energy, 15-minute presentation at Adobe Symposium on the six key principles for creating experiences that connect.  According to the founder and CEO of MakeLoveNotPorn,  these principles also apply to successful relationships in life as much as business. Without further ado, here they are (in her own words): […]

by B&T Magazine

B&T Magazine
OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]