Take Heart Australia Launches Comical Campaign via Hill+Knowlton

Take Heart Australia Launches Comical Campaign via Hill+Knowlton
SHARE
THIS



On behalf of its pro bono client Take Heart Australia (THA), Hill+Knowlton Strategies has just produced a mini web-series featuring an uppity puppet called Resus Andy and comedienne Tegan Higginbotham, written and directed by H+K’s head of content, Nick Snelling.

About to launch via social media, the videos relay the dismal statistics around Sudden Cardiac Arrest in Australia and telling everyday Aussies how they individually have the power to change them.

The videos will be seeded online and pushed out through owned, earned and paid platforms in the lead-up to the charity’s big event on Take Heart Australia Day (Monday November 30) where the entirety of Allianz Stadium will be open to teach high-quality CPR for FREE by paramedics and qualified CPR instructors from the likes of Ambulance Australia, St John’s Ambulance, Royal Flying Doctors Service and many more.

Check out the series below:

Resus is a new puppet operated by award-winning puppeteer Heath McIvor (best known as the talented hand behind Randy Feltface of Sammy J and Randy in Ricketts Lane, but also his puppetry work on productions such as The Hobbit, The Lion, the Witch and the Wardrobe and Walking With Dinosaurs).

Penelope Holloway, managing director, H+K said: “We wanted to come up with something that would both amuse everyday Aussies, but also galvanise them into action. The fact is, the stats around Sudden Cardiac Arrest are woeful for a supposedly developed nation. Each year in Australia, around 30,000 people experience a SCA. The shocking reality is only 9-10 per cent survive. Now, compare that figure with a city like Seattle where over 60 per cent of people survive. Why? Because three-quarters of their population are trained in CPR.  That means Australia has a major problem: every year, up to 12,000 people of all ages are dying who really don’t have to.”

Professor Paul Middleton, THA founder and clinical associate professor of emergency medicine at University of Sydney said: “I cannot thank H+K enough for coming up with this idea and then executing it the way they have. Not only is Resus Andy very very funny, he’s carrying an important message that all Aussies need to hear.

“We think he’s going to be a great way to get people to sit up and pay attention. Plus, the kids love him… even if he does scare the adults a little.”

CREDITS:
Executive Producer: Hill+Knowlton Strategies Australia for TAKE HEART AUSTRALIA
Starring: Resus Andy and Tegan Higginbotham
Writer/Director: Nicholas Snelling
Additional writing: Heath McIvor and Tegan Higginbotham
Director of Photography/Editor/Sound Design: Shayne Cantly of Evolution Studios – www.evolutionstudios.com.au
Music: Shayne Cantly & Dale Reubens
Hair & Make-up: Dempsey Rei
Filmed at VNR Studios, Surry Hills, Sydney: www.vnr.com.au

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]