Sausage Party Complaint Dismissed By Advertising Standards Board

Sausage Party Complaint Dismissed By Advertising Standards Board
SHARE
THIS



The Advertising Standards Board (ASB) has dismissed a complaint about the sexual innuendo in the advertising campaign for adult comedy Sausage Party.

The portrait bus side advertisement features lead character, Frank (played by Seth Rogen), smiling with the text “A hero will rise”. The artwork appeared on APN Outdoor Portrait Bus Side posters nationally from Monday July 24 – Sunday August 21.

The complainant was concerned that the outdoor suggests the sausage is an erect penis, and that the sexual innuendo is not appropriate for children. The complaint said about the ad: “The sexual innuendo is offensive. I object to the way it entices children to something that is quite obviously sexually orientated.”

Check out the poster below:SAPTY_DOM_DIGITAL_12.indd

 

A representative from Sony Pictures responded to the complaint, arguing that “the creative was produced by our US studio and has been used worldwide , including other outdoor media formats. It features the main character of the film, Frank, who is a sausage with legs and hands. In the film, Frank overcomes adversity to become a hero after learning that food items, like himself and his other grocery store friends, will be eaten once purchased by humans. Frank saves the day which explains the tagline, ‘A Hero Will Rise’.

“The advertisement is not intended to offend or inappropriately appeal to children. Children are not the intended target for the advertising campaign. The artwork makes clear it is a film for mature audiences as it carries the classification of MA15+ and consumer advice, as per Australian Classification requirements.”

The ASB agreed with Sony Pictures, ruling that although “some members of the community could find the wording of the advertisement to be a double entendre with the image of the sausage suggestive of a penis but considered that this double entendre is unlikely to be seen by many adult members of the community or by children.

“Overall the Board considered that the double entendre employed in the advertisement is not so strong as to be inappropriate and the image of the sausage in the context of the name of the movie is not inappropriate. The Board considered that the advertisement did treat the issue of sex, sexuality or nudity with sensitivity to the relevant audience which would include children.”

Please login with linkedin to comment

INDEPTH Sausage Party

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]