Sausage Party Complaint Dismissed By Advertising Standards Board

Sausage Party Complaint Dismissed By Advertising Standards Board
SHARE
THIS


What best describes you?

The Advertising Standards Board (ASB) has dismissed a complaint about the sexual innuendo in the advertising campaign for adult comedy Sausage Party.

The portrait bus side advertisement features lead character, Frank (played by Seth Rogen), smiling with the text “A hero will rise”. The artwork appeared on APN Outdoor Portrait Bus Side posters nationally from Monday July 24 – Sunday August 21.

The complainant was concerned that the outdoor suggests the sausage is an erect penis, and that the sexual innuendo is not appropriate for children. The complaint said about the ad: “The sexual innuendo is offensive. I object to the way it entices children to something that is quite obviously sexually orientated.”

Check out the poster below:SAPTY_DOM_DIGITAL_12.indd

 

A representative from Sony Pictures responded to the complaint, arguing that “the creative was produced by our US studio and has been used worldwide , including other outdoor media formats. It features the main character of the film, Frank, who is a sausage with legs and hands. In the film, Frank overcomes adversity to become a hero after learning that food items, like himself and his other grocery store friends, will be eaten once purchased by humans. Frank saves the day which explains the tagline, ‘A Hero Will Rise’.

“The advertisement is not intended to offend or inappropriately appeal to children. Children are not the intended target for the advertising campaign. The artwork makes clear it is a film for mature audiences as it carries the classification of MA15+ and consumer advice, as per Australian Classification requirements.”

The ASB agreed with Sony Pictures, ruling that although “some members of the community could find the wording of the advertisement to be a double entendre with the image of the sausage suggestive of a penis but considered that this double entendre is unlikely to be seen by many adult members of the community or by children.

“Overall the Board considered that the double entendre employed in the advertisement is not so strong as to be inappropriate and the image of the sausage in the context of the name of the movie is not inappropriate. The Board considered that the advertisement did treat the issue of sex, sexuality or nudity with sensitivity to the relevant audience which would include children.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]