MercerBell, Australia’s leading Customer Experience Agency, has won the pitch for the 2017 Carnival Cruise Line Campaign.
MercerBell will be responsible for the development of a new campaign which is set to launch in July 2017 across TV, Cinema, OOH, Press and Online.
David Bell, MercerBell’s executive creative director said: ‘The pitch process was highly collaborative and we are immensely proud and excited by the winning concept. We look forward to working closely with Carnival Cruise Line this year and delivering some fantastically creative work.’
Jayne Andrews, marketing director at Carnival Cruise Line added ‘MercerBell really understood our brand and audience. The concepts presented throughout the pitch were bang on and we can’t wait to see the winning route brought to life.’
Executive Creative Director: David Bell
Art Director: Michael Nikotin, Josh Lobo
Copywriter: Neil Harris, Sophia East
Senior Strategy Planner: Lisa Burprich
Group Account Director: Matt Olanda
Senior Account Manager: Mikaela Humphries
Photo: David Bell, executive creative director at MercerBell