This morning, T-Mobile debuted its 2017 Super Bowl ad starring Justin Bieber ‘celebration experts’ talking about the history of touchdown celebrations.
The ad, called #UnlimitedMoves, calls attention to the fact that celebrations shouldn’t be limited, and neither should data plans. Fans are encouraged to submit their best moves on Facebook, Instagram and Twitter using #UnlimitedMoves with Bieber set to re-tweet his favorites during the Super Bowl.
Last year’s T-Mobile advert was Drake getting changes from execs about his banger Hotline Bling:
The year before, Kim Kardashian was in T-Mobile’s Super Bowl ad talking about ‘saving data’: