Cat owners have ‘the birds and the bees’ chat in these ridiculous spots for Give Them Ten, an organisation which wants to end cat kill shelters in the US.
The idea behind the campaign is: Cats don’t get it. But you do. Please spay and neuter. Each spot addresses a cat problem which can be fixed by neutering: yowling, spraying, unexpected litters and roaming to find a potential mate.
According to Give Them Ten, shelter killing is the leading cause of cat death in the U.S. In Cincinnati in 2013, more than 3,000 cats just in Cincinnati’s shelter system were killed. In Indianapolis, more than 3,500 cats were killed. Every 20 minutes, a cat is put to death in a kill shelter.
Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]
Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]
Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]
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