The idea behind the campaign is: Cats don’t get it. But you do. Please spay and neuter. Each spot addresses a cat problem which can be fixed by neutering: yowling, spraying, unexpected litters and roaming to find a potential mate.
According to Give Them Ten, shelter killing is the leading cause of cat death in the U.S. In Cincinnati in 2013, more than 3,000 cats just in Cincinnati’s shelter system were killed. In Indianapolis, more than 3,500 cats were killed. Every 20 minutes, a cat is put to death in a kill shelter.
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