CHE Proximity has announced the appointment of Omar Mashaal and Matt Rose as technical directors to service the rapid growth of its development team.
Both candidates were promoted from within the advertising agency following a global search. Mashaal will lead web and platforms,while Rose will lead product and comms.
CHE Proximity managing director Michael Titshall said the agency has grown to a point where it needed two directors.
“The challenge for development teams is to skilfully support the breadth of technologies required to enable cross-platform experiences. It made sense to appoint two technical directors to service this complexity,” he said.
“After looking at talent from around the world, we realised just how superior Matt and Omar are at a global level.”
Mashaal said: “Embracing open-source technology will unlock greater potential amongst the team and wider development community in order to deliver the most modern work possible.
“While a switch in mindset from development to engineering will give a more technical focus early on in the problem-solving phase.”
Rose added: “Working smarter with continuous integration and code automation will allow us to continue to focus on building superior digital experiences and innovating with bleeding-edge technologies.”
The appointments are effective immediately.