To celebrate its 25th anniversary opr’s specialist business and technology communications agency Howorth has unveiled a new brand identity.
The brand is a minimalist, monotone logo in an elegant rounded font, carefully crafted to convey ‘momentum and forward movement’ to align to our mission.
It includes a complete redesign of the company’s website, graphics, communications and owned assets, and comes in different colours to reflect Howorth’s more playful and creative work.
Howorth’s group managing director, Graham White, said: “We’ve seen a significant shift in how brands tell stories and the way audiences consume them.
“Whilst traditional earned media is still very important, it’s part of a broader integrated approach to storytelling and reaching audiences with content also working across digital and social platforms.
“Storytelling is at the heart of what we do and is reflected in our new client mission: Stories that move your business forward. This mission is built into our new brand and lives and breathes in our work, our people and our culture.”
“It made sense to launch our new brand identity in the same year we celebrate our 25th anniversary. Our passion for telling great stories hasn’t changed.
It’s a simple but effective concept built around campaigns that make people think differently, feel something and act. This is how we make every story matter for our clients and how we help move their business forward.”
Howorth’s client roster includes Australian and international brands such as Microsoft, SAP, Canon, Atlassian, Ancestry, Cabcharge, Equinix, Getty Images, Raiz Invest, Redback Technologies, Riverbed, and Star Scientific.
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]