International retailer TK Maxx announced Havas Media as its Media Agency of Record after a competitive pitch process.
TK Maxx will be supported by Havas while it bolsters its Australian presence, and challenge the nation’s clothing retails with its model of selling designer brands at discounted prices.
Havas will provide a full range of services, including planning, strategy, optimisation, buying, reporting, and analytics. It will use its team of specialists to support client-decision making using both expertise and access to data and insights.
“Havas Media presented a compelling approach to supporting our marketing and business objectives and share our ambition for where we’d like to take the brand moving forward,” said Tony Dunseath, VP, Marketing Director, TK Maxx Australia.
“They have a breadth of expertise across fashion and retail and we are looking forward to partnering with them as we move into an exciting stage of our marketing plans.”
Virginia Hyland, CEO of Havas Media, said, “TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers.”
“Our goal is to ensure that every dollar invested is focused on delivering growth by carefully working with meaningful media channels.”
Havas has begun work, playing a core role in the brand’s marketing activity.
Featured Image: StephenBridger
