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Reading: Reports: Google Draws The Ire Of EU (Again)
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B&T > Technology > Reports: Google Draws The Ire Of EU (Again)
Technology

Reports: Google Draws The Ire Of EU (Again)

Staff Writers
Published on: 23rd June 2021 at 8:28 AM
Staff Writers
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Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
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Google’s digital advertising business is set to be investigated by the European Union, according to reports.

Reuters revealed last week the tech giant is on the EU’s radar, citing sources familiar with the matter. According to the report, a probe into Google’s digital advertising business could be coming by the end of the year.

While the EU has previously slapped Google with a multitude of fines for misusing its dominant position and blocking rivals in eCommerce, the latest investigation would look specifically at Google’s relationship with advertisers, publishers and competitors.

It follows a recent ruling by the French competition watchdog, which saw the tech giant pay a 220 million euro ($345 million) fine for favouring its own advertising services over those of its competition.

In response, Google announced it would be making changes to its ad tech operations, to make it easier for its partners to use third-party products.

In Australia, the Australian Competition & Consumer Commission (ACCC) is continuing its local investigation into ad tech services.

An interim report published earlier this year suggested that Google had been able to conduct self preferencing in ad tech due to its presence across the supply chain.

The final report is set to be handed down in August.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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