Reckitt Hygiene brand, Aerogard, has launched a new campaign in association with Host/Havas to promote the new plant-based variety of the beloved Aussie insect repellent.
The ads are a series of 15-second spots designed for TV and online. They depict the luckless Murphey Family trying all manner of natural and not-so-natural remedies – think everything from swatters to lavender oil and onions – to keep the mozzies at bay, with little luck.
The new range, Aerogard Naturals, uses lemon eucalyptus oil as the active ingredient, and has been developed to meet growing consumer demands for an effective, plant-based insect repellent.
“Ever since my mum made me a scented candle with healing crystals in it, I’ve been dubious of natural remedies,” said Jon Austin, ECD Host/Havas.
“So, it was great to work with our partners at Reckitt Hygiene to showcase a genuine force of nature when it comes to natural pest repellents. I’m looking forward to busting out the Aerogard Naturals as we launch into summer.”
Saurabh Jain, Marketing Director, Australia & New Zealand, Reckitt Hygiene, added: “As Australia’s number one Personal Insect Repellent Brand^, Aerogard is known as a formidable force for mozzies to reckon with!
“We are proud of our innovation in the new Naturals range to include a wholly plant-based active in the product, so Aussies can protect their families more consciously as we head into outdoor pursuits and entertaining during warmer months.
“The creative from Host/Havas brings to life some familiar scenarios, with a touch of humour spritzed throughout, which will resonate with all.”
Aerogard Natural will be available in both pump and roll-on formats.
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