Nike Misspells Own Name In Embarrassing Sneaker Mix-up

Nike Misspells Own Name In Embarrassing Sneaker Mix-up

Nike’s attempt to pay homage to the origin of its Greek mythology-inspired name has fallen flat after a greek lettering mix-up that makes the brand look more ignorant than clever.

The not-yet-released shoes are meant to be a celebration of Nike’s namesake, the Greek goddess Nike, and are appropriately named ‘Goddess of Victory’.

According to Footwear News, the sneakers are an updated version of the brand’s best-selling and iconic Air Force 1s.

The sneakers also feature greek letters spelling out Nike in silver thread except, according to the internet and anyone that can read greek lettering, it actually spells out ‘piks’.

According to Greek Reporter, A petition has now been made by Angie Xidias on change.org for Nike to retract its new ‘Goddess Victory’ sneakers, labelling the mistake “cultural appropriation”.

“Currently, the sneakers spell PIKS and not NIKE – this is cultural appropriation,” Xidias said.

Nike has yet to comment on its mistake.




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Called Out Greek Greek Lettering Nike

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